Trend Influence, the brand innovation agency, today announced three new hires in strategy, industrial design and operations to support the company's growing client roster.
"We’re happy to see our team continue to grow, in spite of the poor economic climate, said Richard Leslie, President. "In times like these, brands are actively seeking the added value that our cross functional teams provide. Research, Brand and Business Strategy, coupled with Industrial and Identity Design provide incredible value in this current climate of shrinking marketing, research and innovation budgets. We continue to seek out the best and brightest to help us to push the limits on our value proposition as an agency. We are excited to welcome Lindsay, Justin and Reagan to the team."
New team members include:
Lindsay Williams Bellasi as Director, Brand Innovation. Lindsay joined Trend Influence from Zyman Group where she was a marketing consultant with many key accounts. She is a big picture brand strategist, experienced and objective, able to identify opportunities for top-line business growth. Lindsay is also highly skilled in developing research methodologies, conducting fieldwork and is bilingual in Spanish. Prior to Zyman, she was with Grupo Mas where she worked on the 2006 Yankelovich MONITOR Multicultural Marketing Study. Lindsay spent three years working in marketing in Buenos Aires, Argentina for McCann Relationship Marketing Worldwide and later for McDonald’s Argentina. She also served as Vice President of the American Society of the River Plate and has worked for the Kimberly-Clark Corporation in Latin America regional marketing for the Feminine Care and Adult Care divisions and for the Developing and Emerging Markets division. For the latter, she specialized in marketing to low income consumers in Brazil and India. Lindsay received her MBA from Goizueta Business School at Emory University. At Goizueta, she was awarded the Roberto C. Goizueta Latin America Scholarship, served as president of the Hispanic Business Association, and was presented with the Zyman Institute of Brand Science award for excellence in Marketing for her class. Lindsay holds a BA in Business Administration from Washington and Lee University. In her role with Trend Influence, she will participate and lead a variety of brand strategy and innovation initiatives bringing a evolved rigor to our processes and methodologies.
Justin Arsenault, Industrial Designer. Originally hailing from California, Justin originally came to Georgia to attend Savannah College of Art and Design. While at SCAD he won an internship with Procter and Gamble which lead to his adoption of an intense research based design philosophy. Graduating with a B.F.A in Industrial Design has enabled him to excel at many different design tasks from Brand Identity to complete Product Development of complex items such as appliances.
In his role at Trend Influence, Justin provides critical design input on research structure providing the client teams at companies such as Navistar, LG Electronics and Coca-Cola with a much more actionable deliverable. By supporting the cross functional teams in identification of knowledge gaps and strategic opportunities for brand and product resonance through design, Justin adds yet another dimension of value to the agency as a whole.
Reagan Schmidt, Operations. Reagan joins Trend Influence from a media migration company, VidiPax, LLC where she served as the Finance, Contracts and Administration Manager. Reagan earned a bachelor's degree in accounting from Western International University and in her role with Trend Influence, she will lead or support various financial, human resource, team and location support initiatives.
About Trend Influence
Trend Influence (trendinfluence.com) is a brand innovation agency that identifies future product and brand opportunities. The unique team at Trend Influence is comprised of consumer anthropologists, business and brand strategists, product innovators and creative designers who make brands more relevant to their constituents by delivering contextual solutions to brand challenges. Using ethnography and other consumer anthropology techniques, Trend Influence transform consumer motivations, desires and behaviors into applicable brand strategies. Clients include Charles Schwab, The Coca-Cola Company, LG Electronics, Navistar and Toyota. Trend Influence is the brand strategy and innovation division of Northstar Research Partners, an international full-service research consultancy with offices in Atlanta, Toronto, London, New York, Los Angeles, Boston and Detroit. Northstar Research Partners including Trend Influence are members of MDC Partners.