With improvements on broadband quality and speed, more paid content expects to be developed, increasing the options and the variety available in the market that is still very small. Content providers are analyzing each region usage behavior to develop the best content and the best way to charge for it.
Frost & Sullivan Telecom Services finds that Latin America Paid Broadband Content Markets earned revenues of $87.1 million in 2005 and estimates this to reach $234.5 million in 2011.
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"As Internet users get more mature, paid content is likely to grow and gain market over free or illegal content,” notes Frost & Sullivan Research Analyst, Marcelo Kawanami. “Due to better quality and security services, users are starting to purchase paid content.”
The broadband access services market presented an outstanding growth in the last couple of years in the Latin America and the penetration rate is likely to keep growing. In this fierce battle among access service providers, content has become an important value added service to acquire subscribers. At the same time, Internet users start to increase their awareness of what is available in the content market. Hence, becoming more selective on choosing the content service or product.
However, the high price charged to have broadband access is undoubtedly the biggest restraint to the content market. Besides, users are still not completely confident on purchasing services online.
“Content providers are studying alternative payment models to convince users to utilize paid broadband services,” explains Kawanami. “Moreover, broadband access prices are expected to decrease over the next years, increasing the main addressable market to consume paid broadband content.”
Content providers need to understand each region’s Internet usage pattern and demand to better develop services that cater to customers’ needs and differ and offer superior value from what can be found for free. Innovation and differentiation are two key words to keep in mind.
Latin America Paid Broadband Content Markets is part of the Communications Services Subscription, which also includes research on Latin America VoIP Services Market and Brazil Broadband Access Services. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.
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