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Toro Publishes White Paper on the Importance of the MIDlet to Ensure Success of Mobile NFC Services - The MIDlet proves to be a key success factor in the successful launch of ING Bank’s mobile NFC payments service - Toro-Asia.com
Toro Publishes White Paper on the Importance of the MIDlet to Ensure Success of Mobile NFC Services

 

NewswireToday - /newswire/ - Taipei, Taiwan, 2009/02/27 - The MIDlet proves to be a key success factor in the successful launch of ING Bank’s mobile NFC payments service - Toro-Asia.com.

   
 
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Toro-Asia, leading provider of NFC MIDlet solutions has released a white paper: “MIDlet is a key success factor for mobile NFC (near field communication) services”.

The paper discusses why the MIDlet is a central part of a mobile payments service using NFC, such as the one being trialed by ING Bank in Romania. The MIDlet is a mobile information device toolkit. It uses a Java application framework for the Mobile Information Device Profile (MIDP) that is typically implemented on a Java-enabled cell phone or other embedded device or emulator.

Technology itself is certainly still the most resource-intensive part of a Near-Field Communication (NFC) trial. However, it has to be seamless and transparent to the user, and success actually highly depends on the quality of the user-experience. Indeed, at the end of the day, users only care about (1) convenience, and (2) a good user experience.

The white paper outlines the different ways in which the MIDlet can be implemented and adapted to offer a range of secure and non-secure services – such as payments, pull-marketing functionality using RFID tags, loyalty, etc. – accessible via a user-friendly graphical user interface (GUI). The GUI uses ‘widgets’ that can be remotely downloaded and refreshed without the need to recompile the MIDlet application on the phone maintaining the convenience factor.
The ING Bank pilot project is used in the white paper to illustrate the importance of the MIDlet solution.

If you would like to download a copy of the white paper, please visit Toro website.

About Akami™ Suite

Akami™ suite is Toro’s NFC mobile service platform that allows merchants, banks, and mobile network operators to build their NFC business case. It is a secure browser with a real graphical user interface and a platform with a widget system to easily add and remove services. It is complemented with a back-office server to manage the download of Adgets (widgets for advertising, CRM and direct marketing). Akami™ suite was a finalist at the GSMA Asia Mobile Congress for the Mobile Innovation Awards 2007.

About Toro

Toro (toro-asia.com) was founded in Q1 2007 by Mr. Laurent Renard and Mr. Gregory Puente-Castan, two veterans from the smart card industry. With expertise in secure transactions and innovation strategy consulting, Renard and Puente-Castan decided to set up Toro to bring value to the NFC ecosystem through developing a platform for services. They saw that without real services and a good user interface NFC would remain a mere technology, and not something that users could make their own. Toro is also the official organizer for MobileMonday Taipei chapter. MobileMonday is a global community for mobile industry. There are total 50 chapters in all the major cities in the world. The Taipei chapter was established in April 2007.

 
 
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Written by / Agency / Source: TORO Ltd

 
 

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Toro Publishes White Paper on the Importance of the MIDlet to Ensure Success of Mobile NFC Services

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Publisher Contact: Parveen Bansal / Scott Lo - Toro-Asia.com 
+886 2-2722-8122 scott[.]toro-asia.com / parveen[.]toro-asia.com
 
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