Release date: 2009-02-25

SC Magazine Takes Tru-View of Bloxx’s Unique Web Filtering Technology

(Newswire Today) —  Livingston, West Lothian, United Kingdom, 2009-02-25 - SC Magazine Awards Europe’s experts recognise web content filtering specialist’s Tru-View Technology as ‘Best Content Security’ finalist.


Bloxx, the web content filtering specialist, today announced that SC Magazine’s panel of industry experts has nominated Bloxx’s Tru View Technology as a finalist for its annual award for Best Content Security. Bloxx’s proprietary Tru-View Technology uniquely analyses web content as soon as users request it, using the content, context and detailed characteristics of web pages to filter inappropriate or unproductive material.

“I’m delighted that the unique capabilities of our technology are now publicly recognised by independent experts, as well as by our customers. Tru-View Technology’s approach is unique in giving real-time protection to businesses, employees, schools and children from online threats and illicit web content - however disguised or accessed,” says Bloxx’s CEO, Eamonn Doyle. “Bloxx’s Tru-View Technology provides instant analysis, identification and filtering of hitherto unseen inappropriate content and is more effective at spotting and blocking unwanted content than the usual methods using keywords and/or URL databases.”

The SC Magazine Awards Europe, which will take place on Tuesday 28 April 2009 at the Hurlingham Club in London, is an event designed to “reward excellence and innovation within the IT security industry.” The recent success of Bloxx, in both sales and company expansion, has already been widely recognised, having been listed in the 2007 and 2008 Deloitte Technology UK Fast 50 and EMEA Fast 500. This reflects its ambition and dedication to providing the most reliable and efficient web filter on the market.

“Network access to offensive or unproductive content cause significant problems for organisations, with new web content appearing faster than it can be added to a database – the traditional tequnique used by other vendors in the market,” Doyle concludes. “The private sector is primarily concerned with Acceptable Use Policy violation and lost productivity, alongside threats to network security and data leaks. In the education sector, child protection and the prevention of bullying are of high importance, whilst unfiltered access to social networking and bandwidth wastage are significant concerns across sectors. Only Bloxx’s Tru-View technology offers sufficiently dynamic live protection against the proliferation of new web pages: we’re glad that this is now being recognised.”

About Bloxx Tru-View Technology
Bloxx Tru-View Technology uses internationally patent pending technology to analyse and categorise web pages quicker and more accurately than other web filters which use manual URL classification and keyword scoring alone. Using advanced intelligent identification and analysis techniques, Tru-View Technology provides instant classification of web content as soon as it is accessed, even if the content has not been seen by anyone before. Bloxx Tru-View Technology helps organisations proactively manage users’ access to web content which might lower productivity, expose the organisation to risk and liability or pose a network security threat. An estimated 1 million + users already benefit from enhanced security and performance with low administration and no cost per user charges. Additional protection is provided via anti-virus, anti-spyware and anti-phishing functionality.

About Bloxx
Headquartered in the UK with sales offices in Holland, the USA and Australia, Bloxx ( offers appliance-based web filtering for medium and large organisations in both the business and public sectors. Leading UK investment groups such as Archangel Investments Ltd and Braveheart Investment Group Plc. have invested in Bloxx.


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