PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Pressman PR

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Jivox Announces the Release of its New Online Video Advertising Platform 'Jivox 4.0' - The next major release of Jivox’s popular online video advertising platform
Jivox Announces the Release of its New Online Video Advertising Platform 'Jivox 4.0'

 

NewswireToday - /newswire/ - Bangalore, Karnataka, India, 2009/02/25 - The next major release of Jivox’s popular online video advertising platform.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Bangalore based Jivox, the country’s number one self-service, online video advertising company, has announced the general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.

"Online Video Advertising's strength has been its ability to engage the audience in a cost-effective manner compared to TV commercials. With this release we enable our customers to engage users in ways beyond views and clicks and provide tools to measure video ads' true effectiveness. Traditional measurement metrics derived from usage with banner advertisements do not bring forth the power of online video's ability to engage," said Naren Nachiappan, Managing Director India of Jivox.

Key new features of the Jivox video advertising platform include:

A. Click-to-Action Interactivity:
New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video. Interactivity options include:

1. Download a coupon: Downloads a coupon or document provided by the advertiser;
2. Request information via email: Submits a request to the advertiser to respond with product or service information;
3. Email to a friend: Shares the video via email by inputting senders email address and recipients' email addresses;
4. Embed this ad on a website: Displays an embed tag that enables the video to be embedded in a website or blog;
5. Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.

B. Video Engagement Score:
The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad's total performance. Ads are "scored" by comparing their performance to that of other ads on the Jivox Publisher Network.

The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.

C. Enhanced Performance Dashboards and Reports:
With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:

1. Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.

2. Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.

3. Performance Comparison: Compares results of multiple campaigns.

4. Detailed Reports: Presents all measured data as whole numbers or as percent of views.

The video advertisement creation service is a unique capability of Jivox. Billboard and true video ads can be created using powerful editor tools that allow a custom combination of fonts, colors, text, image sizes and audio to be created and embedded in ads. The ad can be immediately published on the premium Jivox publisher network, which includes top tier publishers from the resident and non-resident Indian demographic. After publication, advertisers can monitor various metics in real-time and tune their ads to optimize their performance – all via a self-service interface on the web.

About Jivox
Jivox (jivox.co.in), the self-service online video advertising platform for local and large businesses, gives advertisers access to online video advertising by making it easy to create, target prime website properties and deliver online video ads. The Jivox platform combines a self-service video ad creation tool, proprietary targeting technology, and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising which even allows repurposing a TVC for online consumption. Jivox is a privately held company headquartered in San Mateo, California with a development office in Bangalore and sales offices in Delhi and Mumbai.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Pressman PR

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Jivox Announces the Release of its New Online Video Advertising Platform 'Jivox 4.0'

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Plavaneeta Borah - PressmanPR.com 
080 22269336 bangalore[.]pressmanindia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Pressman PR securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Pressman PR / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)