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Written by / Agency / Source: Santa Cruz County & Visitors Council

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Visitors Council Touts Santa Cruz County as 'A Trip!' to Visitors - The Santa Cruz County Conference and Visitors Council is primed to launch its spring campaign to entice visitors to this quintessential California destination. The CVC is offering a vacation giveaway package, including a new Italian motor scooter
Visitors Council Touts Santa Cruz County as 'A Trip!' to Visitors

 

NewswireToday - /newswire/ - Santa Cruz, CA, United States, 2006/04/04 - The Santa Cruz County Conference and Visitors Council is primed to launch its spring campaign to entice visitors to this quintessential California destination. The CVC is offering a vacation giveaway package, including a new Italian motor scooter.

   
 
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With the 2006 travel season fast approaching, the Santa Cruz County Conference and Visitor’s Council (CVC) has prepared a fresh marketing campaign as visitors begin to plan their vacations. The CVC will blanket primary drive markets in the San Francisco Bay Area, Sacramento and targeted Central Valley communities with a radio campaign beginning April 7th and continuing through May 21, 2006. The selected markets represent over 70% of travelers to Santa Cruz County.

The campaign will promote the CVC’s “Santa Cruz County: It’s a Trip!” vacation giveaway, which will drive visitors to the Council’s newly redesigned website for a chance to win a new 2006 Piaggio Typhoon Motor Scooter from Il Motorino in Santa Cruz, accommodations at a Santa Cruz County hotel, a gift certificate to Capitola Mall, and passes to the Santa Cruz Beach Boardwalk, and Roaring Camp Railroads. The sweepstakes drawing will take place in June.

According to the Travel Industry Association of America, a substantial majority (81%) of Americans who are planning to travel this summer have already started thinking about plans for their longest summer trip. And nearly one out of three Americans who are planning to travel this summer are planning their longest summer trip earlier this year than they did last year (30%).

In conjunction with the radio campaign, the CVC will also promote the contest on its website, on the websites of the radio stations which are airing the commercials, and through distribution of the Council’s visitor and consumer e-newsletter to approximately 35,000 subscribers. The radio and internet marketing strategies will ensure strong regional exposure to potential travelers within a reasonable driving distance to Santa Cruz County.

The CVC’s marketing campaign and prize package is made possible with the support of Il-Motorino Santa Cruz, Coast Santa Cruz Hotel, Best Western Seacliff Inn, UCSC Inn & Conference Center, Howden Castle, Best Western Rose Garden Inn, Santa Cruz Beach Boardwalk, Roaring Camp Railroads, and the Capitola Mall.

 
 
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Written by / Agency / Source: Santa Cruz County & Visitors Council

 
 

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Visitors Council Touts Santa Cruz County as 'A Trip!' to Visitors

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Publisher Contact: Christina Glynn 
831-429-7281 ext.112 cglynn[.]santacruz.org
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Santa Cruz County & Visitors Council securities in any jurisdiction including any other companies listed or named in this release.

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