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NewswireToday - /newswire/ -
Chicago, IL, United States, 02/24/2009 - PlannerWire, the News, Information and Community website for meeting and event planners, has announced the addition of Serenity J. Knutson as its new Editor in Chief.
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Knutson will play a central role in defining the editorial vision of PlannerWire.com and help to drive the site’s community assets. She will network with industry professionals to develop original articles on topics that matter, work with contributing authors to diversify the editorial content on PlannerWire.com, and report on major meetings industry tradeshows and events. In addition, Knutson will moderate and encourage interaction on PlannerWire’s industry networking site at PlannerMix.com, implement social media strategies for PlannerWire’s public relations efforts, and develop vital media partnerships between PlannerWire and other companies, media outlets and associations.
“Having Serenity join the team has given us the edge we need to succeed and thrive!” says Keith Johnston, Group Vice President of OnSite Events, Inc. “PlannerWire’s meeting planner heritage, combined with Serenity’s background and experience, will allow us to truly address the needs of meeting and event planners worldwide, giving them a home on the internet that up until this point has not existed!”
Prior to joining PlannerWire, Knutson served as the editor of Midwest Meetings magazine, based in Brookings, SD. There, she oversaw all print and online content and provided coverage on a wide range of industry-related topics.
“The PlannerWire team has created a powerhouse of meetings industry resources and online community-building tools,” Knutson says. “I am honored to have a place within this group of forward-looking professionals, and I am very excited to begin my role in facilitating a global meeting and event community discussion.”
Starting February 23, Knutson can be found on PlannerMix.com, where she will maintain a daily blog, interact in industry networking groups, and facilitate a variety of discussion forums. Industry professionals who wish to join the conversation can sign up at no cost, start a PlannerMix profile, and begin participating within minutes.
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Serenity[.]PlannerWire.com 
