The wait is over. Starr Tincup, a marketing firm for companies who sell human capital solutions, announced today the release of the second installment of a two-part article outlining the pros and cons of the most common marketing mediums used to reach HR buyers. Phase 2 of the article outlines an evaluation of the final 5 mediums.
“Many times human capital marketers jump to the use of one medium without really evaluating what will bear the most success for their company,” said William Tincup, principal and co-founder of Starr Tincup. “This is unfortunate because often they could completely transform their marketing practices simply by doing a little research about the Pros and Cons of each.”
So, Starr Tincup decided to take the pressure off their readers and do the research for them. They found that although each medium has its advantages, some have hidden disadvantages that may not be apparent to the marketer until after the fact—very high initial investment or below-average response rates, for example.
“We’re excited to get the second half of the article out there,” said Tincup. “It was best that we split the information into two parts because there was so much to share. We don’t want our readers to have to search through pages and pages of text, so both phases are short and to the point. We’re doing this to help marketers, after all, so we value their time.”
About Starr Tincup
Starr Tincup (starrtincup.com) is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment.