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Frost & Sullivan Recognises e-Traction Europe B.V.'s Entrepreneurial Abilities - The e-Traction system is a revolutionary rather than evolutionary technology and is a pioneer in the market for commercial vehicle applications
Frost & Sullivan Recognises e-Traction Europe B.V.'s Entrepreneurial Abilities

 

NewswireToday - /newswire/ - London, United Kingdom, 2009/02/20 - The e-Traction system is a revolutionary rather than evolutionary technology and is a pioneer in the market for commercial vehicle applications.

   
 
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It can be used in SUVs, people movers and delivery vans and has already been successfully tested in many applications including prototype buses, trucks and forklifts in Europe.

"The e-Traction system has been one of its kind for application in commercial vehicles in terms of in-wheel direct drive motor technology for use in conventional and hybrid vehicles," explains Rao. "e-Traction has a product development lead time of at least 3-5 years over its competitors and is well positioned to be a major particpant in in-wheel direct drive motor technology."

The Frost & Sullivan Award for Entrepreneurial Company is presented each year to the small company that demonstrated superior entrepreneurial ability in its industry during the research period. This Award signifies the company's identification of a unique and revolutionary product solution with significant market potential. Additionally, the Award certifies that the company's marketing strategy is sound and poised for success.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About e-Traction Europe B.V.
SPI, later renamed into e-Traction (e-traction.nl), was established in 1981 by Heinen and his wife in Apeldoorn, the Netherlands. The company specialises in developing and engineering prototypes of all kind of vehicles for different customers. Heinen made a remarkable discovery which led to the development of TheWheel, for which patents where granted. Based on the patents a new challenge was taken on: the design of an ultra-efficient city bus featuring TheWheel as traction component. After several prototypes 'TheWhisper' has evolved into a viable technology which makes vehicles travel twice as far with the same fuel consumption. City busses, equipped with TheWheel, will for the first time appear in actual service in 2009 in the cities of Apeldoorn and Rotterdam. e-Traction is currently designing more types of TheWheel to improve the fuel consumption of SUV's, lorries and other vehicles, such as a passenger car as well.

e-Traction Europe B.V. Contact:
Vissenstraat 36 - 7324 AL Apeldoorn
P: +31 (0) 55 521 1111
F: +31 (0) 55 55222366

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents.

 
 
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Frost & Sullivan Recognises e-Traction Europe B.V.'s Entrepreneurial Abilities

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