NewswireToday - /newswire/ -
Hong Kong, Central, Hong Kong, 2009/02/19 - Self-service mobile platform helpful for businesses and media to manage the creation of mobile campaigns and enable the campaign's instant visibility to different distribution media such as print, email, web, and social.
The TMS Way announces the launching of TMS Factory an online 'Media to Mobile' platform which offers in one location a self service supply chain to create rich mobile websites automatically optimized for each different mobile OS, to customize Cross Media tools (widgets) that provide direct access to the mobile offer through all targeted media (print, packaging, outdoor, TV, web, email and social), and to access the tools to measure and manage the campaign results and data.
Mobile marketing seems to be the next revolution but after SMS, what's next? All the studies show that the mobile as an ad medium is slow to take off. The surveys show that on one hand the major mobile ad model actually using 'push SMS' is considered as SPAM and on the other hand the use of ad banners (the classic intrusive model) on the new social media (which includes mobile) fails.
The TMS Factory platform (thetmsway.com) challenges conventional wisdom. When all the propositions actually offer ads 'On' mobile sites as Mobile to Mobile push solutions (such as mobile banner) TMS (TMSfactory.com) takes a different route offering ads 'As' a mobile site and use SMS (or Barcodes) as a vehicle to deliver mobile coupons via pull services.
"If we are convinced that mobile marketing in the future will use Email, Video and Barcodes scanning (with mobile readers), we are also convinced that the SMS will be, for the next few years, the service to use for mass market campaigns. But the SMS needs to be used differently (actually SMS marketing is received as SPAM) and needs to enter in a new edge, it's why we have integrated in the TMS platform a Telco's independent SMS platform that can deliver SMS in 160 countries via pull services" says Frederick Saurat, one of the founders of The TMS Way.
This self-service ads platform, based on Free production & management services and a CPC (Cost per Click) model for rebound mobile campaigns, is open to all advertisers (no need to be developer) and is Telco's independent which allows to deliver ads campaigns to all worldwide mobile subscribers.
"This V1 version, which resolves what is currently the major 'Mobile Pain', making mobile marketing easy, complementary to classic campaigns and accessible to everyone, is just the beginning and we are impatient to hear from users as quickly as possible. Actually we are working on the version 2 (with more libraries, services and languages) continuing to make it even faster, more robust and with more options" adds Frederic Saurat.
The Version 1 of the platform is focused on mobile marketing but the second stage for the company is to integrate a self service solution for mobile transactions.
"We are thinking that in this recessionary period, providing a platform to create and distribute mobile coupons makes sense but the next step for TMS is to open the platform to merchants and social transactions" adds David Jacka, co-founder of the company.