According to equine nutrition expert, Mary Bogdanski, designer supplements are the next wave of supplements that are being touted for the horse and human public. "Supplements' are becoming an essential part of nearly all diets, yet most people and their horses don't get the right amounts and have no concept of what they as individuals really need" says Mary Bogdanski.
Nutritional supplements for humans are a billion dollar industry and the general attitude regarding these supplements is rolling over to people's pets, including horses. In order to help people research their horses' actual nutritional needs, Equus-RX has developed the largest online data base of horse feeds in the world and created "Custom Designer Supplements".
Mary Bogdanski believes there are 3 main reasons why people are adding supplements to their horse's diet:
1. People love their animals and they are willing to go to extraordinary steps to show that love.
2. There is a general perception that food in general is not as healthy or as nutritious as it once was. (That includes pet food.)
3. Alternative medical solutions that are now becoming more mainstream for people are now being used on animals. (chiropractic, acupuncture, acupressure, energy, magnetic, therapies)
Other trends include:
spas (creature comforts for horses), nail polish (for your horses hoofs in fashion trendy colors), horse vacation resorts (travel with your horse and visit tourist destinations world wide) and baby sitting services (if you can't visit your horse every day, you can hire some one to do that for you).
Mary Bogdanski has published "What every horse owner needs to know about supplements but didn't know what to ask" and it is available as a free download at equus-rx.com
It is recommended that horses and horse owners use the right supplements in the right amounts for the largest nutritional gain. By improving their diets, horses and their owners can expect to have more energy and enjoy reduced health problems.