viaLanguage, a leading provider of global translation and localization services, announced today a partnership with Ziff Davis Enterprise, a top provider of news, analysis and specialized content for enterprise IT professionals. The partnership will allow Ziff Davis Enterprise to localize their clients and their own content for syndication in the native language of a variety of international markets.
Because IT decision makers in international markets need the same best practices and new product information as their US counterparts, the demand for information is increasing. As IT professionals continue to take a global perspective on systems implementations, so has the need to disseminate information for international consumption cost-effectively.
The partnership is a response to the market demands for easily accessible enterprise IT product information, research and training materials on a global scale. The companies have coordinated their respective project management and quality assurance operations in order to offer a streamlined international publishing solution. Ziff Davis Enterprise will work closely with viaLanguage to publish clients’ product and research information across their international network of Web sites targeting enterprise IT decision makers. The agreement will further extend the syndication opportunities of Ziff Davis Enterprise clients’ content to reach a broader set of global IT professionals.
“The collaboration with viaLanguage provides our clients with an easy and effective way to maximize the distribution of their IT content in global markets”, said Steve Weitzner, Chief Executive Officer, Ziff Davis Enterprise. “A large number of our clients have significant international interests and efforts. With the viaLanguage partnership, we’re able to leverage our existing international Web properties against their translation expertise to help those clients communicate to a broader global market”, he added.
While the technology sector is increasingly looking to international markets to leverage their investment in product and content, providing localized content for new markets can often be the bottleneck in meeting the time-to-market demands of new market entry.
“It’s a very synergistic relationship”, according to Chanin Ballance, CEO of viaLanguage. “With our network of translators around the world, and our technology-specific translation experience, it’s a natural fit for viaLanguage to provide localized versions of Ziff Davis Enterprise client content. We’re thrilled to be providing Ziff Davis Enterprise with the language services they need to help their clients reach the right international IT decision makers with their content”, said Ballance.
viaLanguage (vialanguage.com) is a leading language services provider with a unique combination of proprietary technology, superior process methodology and a broad set of customizable language services. viaLanguage provides clients with a range of solutions to meet their multicultural communications needs, helping them extend their communications reach to include international markets and non-English-speaking customers in the US. Clients include: Kronos, Serena Software, NetIQ, BASF, Citigroup and General Motors; as well as many healthcare plans, hospitals, school districts and state governments. Corporate Headquarters are in Portland, Oregon with offices in San Francisco and Mumbai, India.
About Ziff Davis Enterprise
Ziff Davis Enterprise, Inc. is B2B technology’s trusted information resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 4 million users representing an unparalleled community of business and technology professionals, developers, and the channel.