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Pleasanton, CA, United States, 2009/02/16 - Assetlink Corporation, announced that it has been positioned in the "Leaders" quadrant in Gartner's Magic Quadrant for Marketing Resource Management, in their report, by Kimberly Collins, released February 9.
Assetlink Corporation, a visionary in Marketing Operations Management (MOM) today announced that it has been positioned in the "Leaders" quadrant in Gartner's Magic Quadrant for Marketing Resource Management, in their report, by Kimberly Collins, released February 9, 2009.
Gartner defines Leaders as those who “demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.”
Assetlink provides a comprehensive framework to manage all aspects of Marketing from Planning to Execution, Content Management and Analytics. Assetlink offers an enterprise platform for integrated marketing solutions, which helps optimize marketing resources while streamlining processes.
“We are honored to be positioned as a ‘Leader’ in the Gartner MRM magic quadrant,” said Chetan Saiya, President and CEO of Assetlink.
About Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Assetlink Corporation (assetlink.com) offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems. Assetlink Corporation is headquartered in Pleasanton, CA with offices in UK, Switzerland and Sweden, with a software development center in Pune, India.