As the U.S. population diagnosed with high blood pressure and hypertension increases, the awareness and trial of blood pressure self-monitoring will continue to grow. This would also result in the increasing the levels of preventative care people take to avoid the serious effects of hypertension. As a result of educational programs and the ample information available to people, there is already a shift in the demographic that is concerned about hypertension.
Frost & Sullivan finds that U.S. Blood Pressure Monitoring Equipment Market earned revenues of $452.94 million in 2005 and estimates this to reach $878.29 million in 2012.
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"Today younger people in their early to mid 30s are beginning to self-monitor blood pressure for precautionary or preventative reasons,” explains Frost & Sullivan research analyst Namrata Sundaresan. “These changes are driving the demand for sphygmomanometer devices and in particular, digital units, within the home use market.”
An aging population coupled with increased obesity and sedentary lifestyles are contributing to the growing incidence of hypertension. This is creating an ever-increasing demand for blood pressure monitoring equipment. With the increased incidence, there is greater need for public education and awareness building to manage the spread of hypertension. Between the public and the private sectors, there is need to develop a plan to control hypertension before it results in more cases of life-threatening illnesses such as stroke and cardiovascular disease. The burden of managing the education and awareness-related needs will fall on the manufacturers and healthcare professionals.
Aneroid sphygmomanometers remain one of the lowest priced blood pressure monitoring devices in the market with a strong penetration of aneroid units in the professional market. The home use market has also seen good penetration of aneroid units. However, digital units, because of their ease of use, portability and increasing affordability dominate the home market.
Growth within the ambulatory blood pressure monitoring segment has been stable over the last few years, relying mostly upon research related demand. The real growth in this segment has been restrained due to the absence of reimbursement. In the past, there were cases where physicians would pay for ambulatory monitoring from their own pockets because it was indicated for certain patients but there were no means to pay for it.
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