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Kanoo Holidays Unveils New Brand Identity - Also introduces its new range of holiday products and state-of-the-art online reservation system - ‘Oasis’
Kanoo Holidays Unveils New Brand Identity


NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2006/03/30 - Also introduces its new range of holiday products and state-of-the-art online reservation system - ‘Oasis’.

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Kanoo Holidays, the specialist division of Kanoo Travel, unveiled its new brand identity, range of holiday products and state-of-the-art online booking system at an event held at Grosvenor House, West Marina Beach in Dubai. The launch event, which was attended by representatives from leading airlines, travel agencies, hotels and other industries, also featured multimedia presentations of Kanoo Holidays’ new logo, products and features.

“The Kanoo name has historical significance and is synonymous with trust in the travel and tourism sector. Kanoo Holidays’ new brand identity is a deliberate attempt to consolidate on these inherent strengths. The fresh brand personality reflects our company’s vision to position Kanoo Holidays as a holiday expert, which creates enjoyable new holiday experiences for customers. The identity also symbolises the holiday concept of freedom, an escape from the routine and a promise of an exciting experience,” said Mr. Abdulla Abo Khamseen, Executive General Manager, Kanoo Travel.

“Our new identity expresses Kanoo Holidays’ ambition to emerge as a specialist provider of holiday products. We want to be perceived as a proactive knowledgeable holiday adviser capable of offering specialist services to customers.” Mr. Abo Khamseen added.

Kanoo Holidays’ new brand personality is highly visible in the five elegantly designed product brochures, which were also released at the event. The brochures include a selection of the world’s finest holiday destinations and contain a wealth of information covering accommodation, car hire and sight-seeing tours offering customers a one-source guide to plan a memorable holiday.

Mr. Grant Holmes, General Manager, Kanoo Holidays explained, “Our new brochures have been designed keeping in mind current travel trends and individual customer preferences. Each resort has also been reviewed and rated according to their quality. The “Kanoo Value” rating helps customers to easily identify the hotel or accommodation that is most suitable. The brochures offer you a choice to create your perfect tailor-made holiday with the best options in hotels across five distinct geographical locations.”

Kanoo Holidays also introduced the state-of-the-art Oasis system, which is a world class booking system highly popular among travel agents and holiday companies as it provides fast and accurate data on availability of hotel accommodations, car rentals and other travel related services. Oasis makes it easy to design custom-made all-inclusive holiday packages allowing Kanoo Holidays to offer flexible choices to its customers.

“Oasis is flexible and allows users to amend, manage and control bookings. It offers full and accurate quotations in any currency, immediate confirmation from room allotments, easy payment methods and full itineraries. Our agents can now complete end-to-end transactions such as quotations, payments, bookings and documentations, online. Through Oasis, we can now offer agents the advantage of easy access to all of Kanoo Holidays’ services, virtually at the fingertips, with just a few clicks,” Mr. Holmes commented.

Kanoo Holidays offers customers an exciting choice of holiday packages and destinations with the best value in terms of travel, accommodation and related services. From exotic new destinations to special holiday packages ranging from the exclusive to the popular, Kanoo Holidays caters to the special interests of customers such as shopping, culture, relaxation and adventure.

Kanoo Holidays is able to offer the benefits of better value and greater variety to its customers by leveraging the strength, size and status of Kanoo Travel, the largest travel company in the Middle East. The key benefits of going on a “Kanoo Holiday” are value-added services and hassle-free arrangements made possible through an ideal combination of expertise, professional resources and experience. Kanoo Holidays promises its customers value, freedom of choice and a refreshingly new and enjoyable experience in every holiday.

About Kanoo Holidays
Kanoo Holidays is a specialist division of Kanoo Travel, the largest travel company in the Middle East. Combining the collective expertise of a team of consultants with varied experience, Kanoo Holidays offers a comprehensive range of holiday products and services spanning all the essential holiday experiences from family fun and relaxation to honeymoon and adventure packages.

About Kanoo Travel
The Kanoo family's involvement in air travel goes back to 1937 when the company provided refueling facilities in Bahrain for Imperial Airways seaplanes on route to India and Australia. In 1947 Kanoo Travel became the first IATA agency in the Gulf and in 1997 they became the very first Travel Company in the Middle East to receive the ISO certification.

Today, Kanoo Travel is the largest travel company in the Middle East, with a team of travel specialists operating a network of over 170 offices in the region and through a global network of world-class travel partners. Kanoo Travel provides the most comprehensive and specialised services in the travel industry with unmatched quality awards and achievements that guarantees the highest level of customer satisfaction.

Kanoo Travel provides its services in five main specialised areas:

• Kanoo Corporate - Business Travel Services
• Kanoo Retail- Travel Services for the individual travelers
• Kanoo Holidays – For all type Leisure Travel
• Kanoo Marine - Marine and Offshore Travel Services
• GSA's- General Sales Agents for international airlines

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Kanoo Holidays Unveils New Brand Identity

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