Grand Rapids, MI and Greensboro, NC: Liz Quinlisk, Director Marketing Strategy, Photo & Design, at X-Rite, and Falcon, Senior Partner of NyghtFalcon announced today that X-Rite and NyghtFalcon will form a strategic partnership.
“X-Rite welcomes the opportunity to work with NyghtFalcon. We expect that NyghtFalcon will offer us new insight to reach a broader audience to use our solutions in their photo workflow.” said Ms. Quinlisk. “Their reputation for technical excellence and passion for stretching leading edge technology precedes them.”
“We have always admired X-Rite’s technology and we are deeply honored to be able to standardize on their color management technology,” said Falcon. ”From camera to LCD monitor to prints, X-Rite’s technology provides the most effective color management system on the market today.”
Under terms of the agreement, NyghtFalcon will standardize on X-Rite’s color management technology and will join X-Rite’s Coloratti – color experts. In turn X-Rite will equip NyghtFalcon’s photographers with i1XTreme and ColorMunki color control solutions.
X-Rite is the global leader in color science and technology. The Company, which now includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs across many markets such as photo, graphic design, video, printing, plastics, textiles, and medical.
NyghtFalcon (nyghtfalcon.com) was founded in January 2003 and maintains five locations in the US and one in Basel, Switzerland. Known for its distinctive artistic voice, the firm’s work, both commercial and artistic, is marked by rich colors, intensity of contrast, striking detail and its often unusual perspective. Since its founding the firm has garnered international recognition for its work. The firm’s work has appeared in Digital Camera World (UK) twice, The Wall Street Journal, After Capture (three times) and has been featured in Studio Photography, one of the leading trade journals for photography in North America. The firm’s partners include DxO Labs (Paris), Museo Fine Art (Dalton, MA), ThinkTank Photo, OnOne Software, RealViz and Hoodman USA.