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Written by / Agency / Source: Lombardi Software, Inc.

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El Araby Group Selects Lombardi Business Process Management Suite - Middle Eastern Manufacturer using Teamworks BPM Suite to manage Human Resources Processes
El Araby Group Selects Lombardi Business Process Management Suite


NewswireToday - /newswire/ - London, United Kingdom, 2009/01/27 - Middle Eastern Manufacturer using Teamworks BPM Suite to manage Human Resources Processes.

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Lombardi®, a leader in business process management (BPM) software, today announced that the El Araby Group, a leading manufacturer in the Middle East, is deploying its award-winning Teamworks® BPM software suite to support the company’s human resources processes.

"We selected Teamworks over other BPM solutions because it impressed us in terms of the ease of use, scalability and visibility it offers,” said Mohamed A. El Araby, CTO, El Araby Group. “It was critical that our BPM product be able to grow with El Araby Group as our needs evolve, and we found Teamworks to be the right solution for our needs.”

El Araby Group, based in Egypt, is a major trading and manufacturing company. It manufactures and assembles air conditioners, televisions, and other home appliances for well-known Japanese brands such as TOSHIBA and SHARP. Valleysoft, Lombardi’s reseller and delivery partner in The Middle East, provided the Teamworks BPM software, professional services and training for El Araby Group’s new HR process solution.

“Our customers trust us to understand their business needs and help them to reduce the time and costs associated with their processes,” said Amin Gendy, founding partner at Valleysoft. “Combining our expertise with Lombardi’s best-of-breed BPM software ensures that customers receive process improvements quickly, and with ongoing measurable results.”

El Araby Group is deploying Lombardi Teamworks to help automate and manage their employee on- and off-boarding activities. This project is significant because it is the first Teamworks implementation with a non-Latin language (e.g., Arabic). In addition to managing the El Araby Group project, the Valleysoft team also handled the translation of Teamworks’ “coaches,” or end-user screens, into Arabic.

With these new processes, El Araby Group expects to save significant time and money by automating routine tasks, eliminating redundant work and optimizing personnel usage. Process scoreboards and performance measurements enable the company’s HR staff to gain visibility into employee hiring and other metrics. In the future, El Araby Group plans to integrate Teamworks with its SAP ERP system so that it can begin to incorporate its core wholesale manufacturing business processes with BPM.

“We are proud that the El Araby Group has selected Teamworks to help them manage their HR processes,” said Olivier Gachot, executive vice president of worldwide sales, Lombardi. “We see BPM as a critical technology as companies such as manufacturers and other global organisations strive to manage, scale and improve their business processes.”

About El Araby
The story of El Araby Group began with a small store of 1964, which has turned into the today's corporate group of L.E. 1.4 billion investments. The first factory was erected in 1981 in Banha city: the date and place of birth of the first product. Success begets success. Now we have a group of factories in Quesna industrial city that manufacture air-conditioners, cooling sets, lighting technology products, refrigerators, washing machines, vacuum cleaners, CTVs, LCD, fans and countless other products bearing the trademark and name of El Araby. Today, about 12,000 dedicated workers, 520 highly qualified engineers and 1,600 professional managers are employed by El Araby Group. In addition, we have El Araby Medical Center and El Araby Association for Social Development: a non-profit charitable institution. El Araby Group, therefore, can proudly proclaim to have set up management and manufacturing system and infrastructure that are in line with the world's most-giant industrial plants. El Araby - Manufacturers of Trust.

About Valleysoft
Valleysoft ( offers software distribution, deployment and support services throughout the Middle East. Founded by Mr. Amin Gendy and Dr. Magd Donia, and aided by their extensive experience and knowledge of the business software market in the United States and the Middle East, Valleysoft has a great opportunity to capture a share of the expanding global IT services outsourcing market, through flawless execution and employing the highest standards of quality control and service provision.

About Lombardi
Lombardi ( is a leader in business process management (BPM). We offer award-winning BPM technology and services to help our customers, partners and government agencies around the world succeed with their process improvement initiatives.

Lombardi is behind some of the largest, most successful BPM implementations in the world. Our customers include Allianz Group, Aflac, Banco Espirito Santo, Barclays Global Investors, Dell, El Paso Energy, FETAC, Financial Services Authority, Ford Motor Company, Hasbro, ING Direct, Intel, Maritz Travel, National Bank of Canada, National Institutes of Health, Safety-Kleen, T-Mobile, UCLH, Wells Fargo Financial, Xbridge and numerous governmental agencies.

Lombardi, Teamworks are registered trademarks and Teamworks Process Optimizer, Teamworks Portal, Teamworks for Office, Teamworks for SharePoint, Teamworks for Organization Management and Lombardi Blueprint are trademarks of Lombardi Software, Inc. All other company/product names and service marks may be trademarks or registered trademarks of their respective companies.

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Written by / Agency / Source: Lombardi Software, Inc.


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El Araby Group Selects Lombardi Business Process Management Suite

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