(Newswire Today) —  Las Vegas, NV, United States, 2009-01-23 - Rivers Casino has selected The Geary Company, a Las Vegas-based advertising agency, as its agency of record. The casino, located along Pittsburgh's North Shore, is under construction and scheduled to open in August.

The Geary Company, a leading independent advertising agency, has been appointed Advertising Agency of Record for Rivers Casino in Pittsburgh, Penn. Geary will be responsible for all branding and creative development as well as media research and placement for the property. Rivers Casino is located on Pittsburgh’s North Shore and scheduled to open in August.

"We are thrilled and fortunate to have The Geary Company join the Rivers team,” said Ed Fasulo, President/COO. “Following an extensive search with many top-tier agencies, we concluded that Geary possessed the knowledge, experience and creative expertise we were looking for. It was important for us to partner with an agency that could successfully introduce Rivers Casino's exciting gaming, dining and entertainment options to the Pittsburgh market place.” Rivers Casino is located on 17 acres of land along the northern shore of the Ohio River in Pittsburgh’s downtown river district, within walking distance of Heinz Field and PNC Park.

“This was a very competitive bid process and we are thrilled to be working with The Geary Company to promote our new casino,” said Christie Barron, vice president of marketing for Rivers Casino. “Geary’s unparalleled experience marketing gaming establishments for locals, along with their unique creative ideas for our project, made them the perfect match for us.”

The first phase of the casino’s $780 million facility will feature 3,000 slot machines, five first class restaurants, entertainment, lounges and covered parking. Guests will also enjoy unencumbered access to the Ohio River waterfront, sculptured gardens, terraced dining and a 1,000 seat amphitheatre.

“We have worked with many successful gaming and entertainment venues, and knew right away that Rivers Casino was something special,” said Jim McKusick, president of The Geary Company. McKusick operates the company with vice president Mike Geary, who will manage all facets of the agency’s work with Rivers Casino. “We look forward to showcasing the gaming, entertainment and dining options Rivers Casino will bring to Pittsburgh through our branding and advertising efforts.”

The Geary Company (gearycompany.com) was founded in 1969 when outdoor advertising executive and San Francisco Ad Agency Executive Richard Geary met Colonel Tom Parker, Elvis Presley’s manager and trusted friend. The Colonel immediately took a liking to Geary and recommended he open his own advertising agency, with The King Of Rock & Roll as his first client.

Since 1990 brothers Jim McKusick and Mike Geary have owned and managed the Geary Company. Its family atmosphere and partnership-style client and employee relationships are core principles at the forefront of their business. For more information on The Geary Company, call 702-382-9610.

Agency / Source: