Direct Marketing Services (DMS) announces the creation of a new division, Ignitus Strategies. Ignitus Strategies will expand on the direct mail services of the company by providing interactive fundraising and advocacy campaigns for non-profit organizations. Kimberly Lang Sanberg has joined the firm as Director of Ignitus Strategies.
“In this challenging economic environment, organizations are looking for a cost effective means of raising money and driving public policy success. By adding online services to our well-established direct mail services, we’re providing non-profit customers with powerful, economical outreach tools,” said DMS CEO Dean Sanberg. “Kimberly has an outstanding track record in creating powerful advocacy campaigns and raising millions of dollars with online fundraising for a range of non-profit groups, including environmental and social justice organizations.”
Ignitus Strategies connects non-profit organizations with their targeted supporters through services that range from strategic online plan development to custom online and off-line fundraising and advocacy campaigns. Through the interactive campaigns, organizations bolster their advertising campaigns, fundraising appeals, action alerts, e-newsletters and event announcements with messages that resonate with and inspire their critical audience. The online services also provide the opportunity to leverage new media like blogs, podcasts, Facebook and Twitter to reach new audiences and maximize communication efforts.
With online outreach, clients can integrate an online strategy with their current communication methods including public relations, advertising, and direct mail. “An integrated online and direct mail outreach strategy can help every non-profit organization bring in more money and communicate effectively with new supporters,” said Kimberly Lang Sanberg. “There is a successful strategy for everyone with small or large budgets, and Ignitus will help you find it.”
Direct Marketing Services, Inc. (dmshub.com), Eden Prairie, Minnesota, provides direct marketing consulting and production support services including printing, mailing, database management and online marketing (through a division called Ignitus Strategies) to organizations. Specializing in serving the communication needs of non-profit organizations, DMS cost effectively integrates traditional print with new online communication tools to maximize the impact of the message on the intended recipient. Donors, volunteers, clients, advocates and all constituents of non-profit organizations benefit from an effective and low cost communication partnership with DMS. For more information, please visit our websites.
About Ignitus Strategies
At Ignitus Strategies (ignitusstrategies.com), our mission is to ignite results online by connecting your non-profit with your current and future supporters. We work with non-profit organizations to create effective, affordable online fundraising, communications and marketing strategies. No matter how big or small your organization is, with a solid online strategy, you can raise more money, communicate more effectively and reach your members where they are. Every organization is unique, and there's no universal strategy for non-profits online. We'll work with you to develop the best strategy for your organization to reach your unique supporters. Your supporters are online. We'll help you reach them. Ignitus Strategies, a division of Direct Marketing Services, is based in Eden Prairie, MN, a suburb of Minneapolis-St. Paul.