NewswireToday - /newswire/ - London, United Kingdom, 01/24/2009 - ReportBuyer the online destination for business intelligence for major industry sectors, has added a new report providing a detailed analysis of the consumer attitudes and behaviour of the 114 million American adults who play video games.

“Adult Videogamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players”, reports that videogamers represent more than half of the adult population and have an aggregate income of $4 trillion.

This report challenges numerous stereotypes of videogamers. For example, videogamers are far from being slackers who do nothing but sit for hours on end in front of a gaming console or computer screen.

In fact, the study shows that videogamers are exceptionally active consumers. They work out more, go out more and shop more than adult Americans who don't play video games. Although video games are a primary form of entertainment for many gamers, traditional forms of media and entertainment such as watching television, going to the movies and dining out remain a central part of the leisure-time habits of most video-game players.

The report also shows how the population of videogamers is rapidly diversifying beyond the core young male gamer - the prototypical videogamer is now as likely to be a woman as a man. The videogamer population includes 25 million adults in the 55+ age bracket, 13 million retirees and 28 million grandparents.

The 269 page report begins with an overview of the videogamer market, which is divided into "Avid," "Moderate" and "Occasional" segments based upon gamers' degree of involvement with video games. It includes chapters on trends and opportunities in the videogamer market as well as an assessment of the size and growth of the market.

The report “Adult Videogamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players” is available from Report Buyer.

ReportBuyer.com Product ID: PKF00139

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