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Enhances partner programme with easy-to-use digital marketing tools and promotions to UK channel community
At its annual UK Partner Conference, Siemens Enterprise Communications announced new “out of the box” digital reseller sales and marketing tools coupled with a series of reseller cashback promotions to support its accredited Partner community’s continued focus on open, unified communications solutions in 2009.
GoForward! is Siemens’ support programme for sales and service partners; an integral part of Siemens’ relationship with its partners. A set of new online tools will be available in early 2009 to allow resellers to create effective online marketing programmes without significant cost, as online communications becomes an imperative part of the sales process.
• The new Digital Channel will allow Siemens resellers to easily create dual-branded websites with Siemens that automatically update with any changes to content, such as product revisions, saving time and ensuring accurate information is always available. Website analysis tools are also available to allow resellers to monitor visitor preferences, track interests and analyse subscriber and customer preferences. Resellers can prepare wider-reaching prospect email campaigns and promotions that complement existing traditional marketing.
• The Virtual Marketplace can be used to generate and manage well-defined sales opportunities via an easy-to-use online interface. It provides a continuous flow of new business leads, offering sales leads that resellers can purchase. It is also possible to “rate” the telemarketing agencies that provide the leads, ensuring that resellers gain access to the best, most accurate information.
In addition to these tools available for Partners, a Global Partner Locater will also be available online to help prospective customers to find local accredited and registered Siemens Partners online quickly and easily.
Siemens is also offering cashback to legacy product owners who choose to upgrade to open converged communications, HiPath Open Office or HiPath 3000, as well as the buyback of old telephone handsets as part of the programme. This will not only help end users to justify the cost saving and efficiency benefits of converged communications but, crucially, will drive sales.
“A significant proportion of our customers buy through the channel and the internet is now an integral part of any sales and marketing strategy. By offering our Partners a series of “out of the box” marketing tools, we hope to make it easier to create effective online campaigns to not only generate sales leads but also sustain momentum by making all activity as targeted and effective as possible”, says Leon Mangan, director, Indirect Channel, Siemens Enterprise Communications, comments: “The reseller market is an incredibly important market for Siemens and we are keen to support our partner community; the combination of cashback and enhancements to our GoForward! partner programme mean that resellers are set to have a strong trading year in 2009.”
The Siemens UK Partner Conference took place on Thursday January 15 2009.
Siemens HiPath Open Office ME
HiPath OpenOffice ME is a seamless communications system combining phone calls (fixed line and mobile), voicemail boxes, conferencing, fax and messaging into a single unified solution. Designed and specifically priced for small and medium companies, HiPath OpenOffice ME is a unified communications solution that incorporates the latest in internet voice technology, open standards and integrates seamlessly into existing IT environments.
Siemens HiPath 3000
HiPath 3000 is Siemens converged platform for medium-sized enterprise communications, opening up the world of Open Communications to users of converged platforms for the first time, through integration of SIP, the Session Initiation Protocol. SIP enables companies to take advantage of the next generation of carrier interfaces which promise to significantly lower the cost of calls. Scaleable from 30 to 500 users, the HiPath 3000 is also a perfect platform for HiPath Wireless, our enterprise grade Wireless LAN solution.
About Siemens Enterprise Communications siemens.com/open
Siemens Enterprise Communications is a joint venture between the private equity firm The Gores Group, a leading private equity firm, and Siemens AG. The joint venture incorporates Siemens Enterprise Communications GmbH & Co. KG, its worldwide affiliates and the businesses of Enterasys Networks and SER Solutions, creating a new leader in enterprise communications - strong in unified communications, contact centers and secure networks. More than 14,000 employees worldwide follow an Open Communications approach, providing enterprise communications and data networking solutions for enterprises of all sizes. This enables business processes to be moreproductive, faster and more secure within any network or information technology infrastructure. In fiscal 2007 Siemens Enterprise Communications generated revenues of approximately 3.2 billion Euros.
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