In his new role, Pete will be developing new business relationships across a wide range of media contacts as well as focussing the company’s expansion into creative branded content areas.
Pete joins Collective from the BBC where he was series producer, recently nominated for a BAFTA for his work on popular children’s programme “Basil’s Swapshop”. He has worked in television for nearly 10 years, producing “Zig and Zag” for the Big Breakfast and also working on the first series of Ant and Dec’s Saturday Night Takeaway. Pete started his media career on Maxim and Stuff magazines.
Pete comments: “I am delighted to be joining the digital sector, working with Collective whose work I admire greatly. It will be a fantastic opportunity for me to gain more business and marketing insight, and similarly bring my BBC production knowledge and contacts across.”
Greg Doone, Managing Director of Collective adds: “Pete’s creative experience and wide range of contacts opens up a range of new opportunities for us, meaning we can be even more creative in our approach to current and prospective clients.”
Collective has also appointed Alison Francis as Project Manager. She joins from AOL Broadband.
Collective is a London-based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, Honda Motor Europe, Callaway Golf, Snickers, Doritos, learndirect, Sega and EA Games.
Formed in 2003, Collective’s team is currently 40 strong.