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TreeHouse Interactive™, the technology leader in on demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation/marketing automation solutions, today announced it closed 2008 with a 35 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company’s comprehensive software as a service (SaaS)-based CRM solution set continues to accelerate, a testament to the need companies have for innovative ways to more effectively manage their channel relationships, generate and rapidly qualify sales leads, and deliver sustainable business value, as well as cost efficiencies in today’s tough economic times.
A Down Economy is Driving the Need for SaaS Solutions
Companies are looking at the SaaS model more seriously than ever as a way to maximize capital expenditures and streamline IT resources. According to a CMS Watch 2009 IT predictions report, companies will “look more to their SaaS solution providers to offer a full suite of tools and capabilities.” Offering a fully-hosted, on-demand CRM product suite, TreeHouse is poised to capitalize on this SaaS opportunity and deliver high value solutions that support customer requirements in an efficient, as-needed manner without taxing IT resources or capital expenditures.
“While economic conditions are extremely challenging in today’s market, our customers are more concerned than ever about market penetration and how to rapidly expand sales through their partner network,” said Erich Flynn, CEO of TreeHouse Interactive. “Another important consideration is the need to generate more leads and quickly qualify them so they can be converted into sales, as well as the ability to understand every touch point with customers to maximize marketing dollar ROI.”
TreeHouse meets these requirements and others with an enterprise-class suite of SaaS CRM solutions that include partner relationship management, channel sales force automation, and multi-channel marketing automation.
TreeHouse’s Reseller View PRM Helps Drive Incremental Revenue
In a down economy companies look for tools that can increase revenue and market penetration, without increasing costs. Many companies turn to their existing partner sales channel to achieve this goal without incurring the direct costs associated with adding dedicated sales people. TreeHouse’s Reseller View solution enables them to impact the bottom line by automating partner applications, deal registration, and other scalable partnership management duties while providing partners the tools they need to successfully sell, service and support company offerings.
“We needed to automate, customize and scale the XPath Partner Program to better serve our global channel partners," said Steve Zivanic, vice president, Corporate Communications, DDN. "We selected TreeHouse’s Reseller View to expand our partner network and to help improve the quality of our partner relationships.”
Marketing View Helps Generate, Qualify and Distribute More Leads
Qualified leads are valuable anytime, but in a down economy they are more important than ever. According to Simplyhired.com, the largest job search engine and recruitment advertising network, the number of marketing automation and demand generation jobs have increased 262 percent in the last 18 months – evidence that companies are investing in areas that will advance the sales and marketing process for stronger pipelines.
New TreeHouse Marketing View features like ContactXtend™, Xtreme Targeting™ and Campaign Maximizer™ are enabling customers to build, then merge disparate prospect, partner and end user databases and convert them into revenue quickly.
Sales View Gives Companies Better Visibility Into Channel Sales Relationships
Sales View is the only Channel Sales Force Automation tool on the market with unique CRM functionality built in for the indirect sales channel. New abilities to manage channel inventory, as well as channel sell through, makes it an important tool for recognizing revenue and managing channel partner productivity. Its ability to track channel spending against partner revenue has made it a critical business tool for many companies such as Motion Computing.
“Sales View has given us the ability to understand which partners are delivering us the most bang for our buck. That’s vital in this economy as we try to manage partner ROI.,” said Mike Stinson, vice president of marketing, Motion Computing.
About TreeHouse Interactive
TreeHouse Interactive (treehousei.com) is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.
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denise.nelson[.]ventanapr.com 
