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The Kansas State Fair and Greteman Group took home the overall best advertising campaign for fairs in its division from the recent International Association of Fairs and Expositions’ (IAFE) convention in Las Vegas. The campaign features whimsical use of traditional fair animals – horse, hog and bunny.
“This award proves the Kansas State Fair creative stands up against that of fairs worldwide,” said Denny Stoecklein, Kansas State Fair general manager. “We continue to rely on Greteman Group’s creative strategy to reach and connect with our broad group of fairgoers.”
The campaign, now in its third year, focuses on key reasons people attend the state’s largest event: to hang out, enjoy time with friends and “people watch.” Fun headlines – “Hang With the Hogs,” “Check Out the Studs” and “Pick Up Some Bunnies” – appeal to all types of fairgoers and complement the overall theme: “It’s a Wild Ride, Baby.”
“Kudos to the Kansas State Fair management team for trusting in our creative and partnering with us to develop an edgy, standout campaign that resonates with the target markets,” said Sonia Greteman, president and creative director of Greteman Group.
The Kansas State Fair also received honors for the best newspaper ad/color print, best radio, best television, and first place in Division Three for competitive exhibit display method and/or prop. Division Three encompasses national and international fairs with attendance of 250,001-500,000. Examples include the Arkansas State Fair, Missouri State Fair and Expo Quebec, located in Quebec City.
The IAFE awards work to encourage fair members to share best practices and ideas that will advance the industry. There are a total of fourteen Distinguished Award categories for the Hall of Honor Communications, each divided into five divisions by attendance. Entries are judged by advertising, promotions, media, and public relations professionals from across the United States.
About the Kansas State Fair
Weird, wild and wonderful, the Kansas State Fair (kansasstatefair.com) has it all. With a world-class Midway, blue-ribbon animals galore and activities for the whole family, the fair is pure Americana — an event not to be missed. “Check Out the Studs,” party with your pals and hear the hottest performers at the Sprint Grandstand. Tour the many agricultural and educational displays. Win prizes, brave the heart-pounding carnival rides and sample the culinary delights. Enormous vegetables, odd artifacts, homemade crafts and the infamous butter sculpture — there is something for everyone. Scheduled for September 11-20, 2009, the fair is the largest event in the state of Kansas with crowds expected to number more than 340,000. The newly renovated fairgrounds are in centrally located Hutchinson, Kansas. Mark your calendars now and plan to join Kansans from across the state. It’s a wild ride, baby! For more information, call 620-669-3600, toll free 1-800-362-FAIR or visit the website.
About Greteman Group
Greteman Group (gretemangroup.com) is a Wichita-based, full-service branding agency, serving a diverse clientele that includes FlightSafety International, Bombardier Flexjet, Bombardier Aerospace, Signature Flight Support, Spirit AeroSystems, Dallas Airmotive, PIM Aviation Insurance, Royal Caribbean Cruises, Celebrity Cruises, the Kansas Health Foundation, Dean & DeLuca, Envision, Kansas State Fair, Kansas Children’s Service League and City of Wichita. Greteman Group has been a Metro Award winner and a recipient of the Business Marketing Association’s Pro-Comm Awards. It has been recognized in such publications as Adweek, Advertising Age, Aldus, Communication Arts, Designing Identity, Identity, Graphic Design USA, Graphis, Hotels, HOW, Novum, Print, Step-By-Step, and by such organizations as the Mead Top 60, Kansas City Art Directors, Strathmore, International Festivals, Graphex Art Directors, and The National Library Council, American Advertising Federation, American Institute of Graphic Artists, Public Relations Society of America, and American Marketing Association.
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