NewswireToday - /newswire/ - Buckingham, Bucks, United Kingdom, 12/30/2008 - Somerville Baddeley Marketing is finding these challenging times are recalibrating values from all stakeholders - the ‘science’ of sports marketing and the influence/impact and efficacy of brand communication in the sports arena is entering a new era.

Somerville Baddeley Marketing (sb:mktg) launched it’s new website today, redesigned to better reflect the business activities the company is now involved in. Established over twenty years ago as a boutique design consultancy specialising in Corporate Identity and Branding it has now developed a successful Sports Marketing and Marketing Communications department.

Denis Baddeley commented, “Sports marketing is increasingly important within the ‘marketing mix’ – allowing a stronger connection between the brand and the target audience through experiential and engagement marketing methods. Brands are at their most powerful when connected with lifestyle and emotional environments – sports is acknowledged as one of the most effective platforms from which to communicate.”

SB:MKTG is currently involved in Formula One, Yachting, Aerobatics and MotoGP working with both rights holders and sponsors – Denis continued, “The ROI and ROO of a sports marketing program, and the success of the program; is based on the planning and strategy along with the activation. Clearly identify the objectives and deliver a relevant and workable activation campaign that engages with all elements of the marketing mix. Internal communications is often overlooked; as is the exit strategy – we map every requirement for a client so there is clarity and discipline – the ‘fit’ for the brand and the rationale has to be exactly aligned with the business plan”.

The need for outsourced skills is ever more apparent in the current climate, budgets are under scrutiny and sports marketing can be an effective catalyst for consolidating a marketing strategy and budget - sports marketing must be fit for purpose as now it is a time of 'survival of the fittest! Somerville Baddeley Marketing is finding these challenging times are recalibrating values from all stakeholders - it is a time of opportunity for the savvy brands that are positioning for competitive advantage 2010 and beyond.

Trends for 09 and beyond include a desire to achieve the one-to-one relationship - 'brand-to-fan' communications through a greater use of emerging technologies, integration of Corporate and Social Responsibility programs and Environmental issues – the ‘science’ of sports marketing and the influence/impact and efficacy of brand communication in the sports arena is entering a new age.

About sb:mktg
Established over twenty years ago as a Corporate Identity and Brand Communications consultancy it develops and delivers internal and external marketing communications and sports marketing programs – from Naming and Design Management through to International Sports Marketing and Sponsorship management. Associate offices: Indianapolis, USA and Melbourne, Australia.

Agency / Source: SBMKTG

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