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Frost & Sullivan Award Reinforces Mobilitrix's Exceptional Success in Mobile Content Product Innovation - The 2008 Frost & Sullivan South African Mobile Content Product Innovation Award is presented to Mobilitrix, in recognition of its outstanding mobile content management solutions
Frost & Sullivan Award Reinforces Mobilitrix's Exceptional Success in Mobile Content Product Innovation

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/12/24 - The 2008 Frost & Sullivan South African Mobile Content Product Innovation Award is presented to Mobilitrix, in recognition of its outstanding mobile content management solutions.

   
 
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Mobilitrix is one of South Africa's leading providers of mobile content management tools and services. Using the mobile phone, Mobilitrix has provided a range of products that allow the 'willing consumer' to interact with a variety of media-- thereby creating a continuous consumer experience from static to digital.

"The Mobilitrix suite of tools allows media companies to create new revenue channels for customers, deliver content instantly as and when requested, and engage with consumers in a digital format," notes Frost & Sullivan Research Analyst Palesa Machacha. "The complete Mobilitrix suite of products is designed to deliver quality solutions to the media industry in order to ensure that media industry channels continue to enjoy and deliver value added content in the technologically dynamic information age."

Mobilitrix's product delivery differs from that of its competitors in that all products are available via a user-friendly web front-end, which gives access to all products and services (including, search, notification, and analytics). There are no up-front fees, registration or usage fees; all pricing is managed using an intelligent cost-per-activity (CPA) pricing model i.e. users of the online system are only billed when mobile consumers start to interact with the static media by requesting or providing content.

"As the mobile content market expands, Mobilitrix has designed a coherent product innovation strategy that encompasses a number of key objectives," states Machacha. "These include scalability, speed of delivery, ease of use for users of the online system, an Emerging Market vision and delivery capabilities together with dynamic and equitable pricing strategies."

Mobilitrix provides an extensive range of products as part of its mobile content management system. Mobilimedia enables content providers to create and offer links to additional content, either hosted directly on one's own site or on a third party site such as Youtube. Mobilitalk creates a dynamic two-way conversation with consumers from static media. It allows companies to receive feedback from consumers on new products or offering from print or radio campaigns or any other element of the traditional media campaign.

Other exceptional product solutions offered by the company include Mobilivoucher that delivers vouchers directly to the mobile phone using text sms, WAP and USSD. Mobilimail is a cross platform product that allows mobile consumers to send or request relevant articles or content to an email address of their choice.

"Mobiligroup helps manage mobile databases and allows mobile users to opt-in (and out) of groups that they are interested in," concludes Machacha. "It, therefore, offers a simple and effective-- yet very powerful-- marketing tool."

The Frost & Sullivan Award for Product Innovation is presented each year to the company that has demonstrated excellence in new products and technologies within its industry. The recipient company has shown innovation by launching a broad line of emerging products and technologies, combined with intelligent delivery and pricing models.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Mobilitrix
Mobilitrix is a mobile solutions company that focuses on using the mobile phone to convert static content into a multimedia-rich, interactive experience. The new generation of media consumer wants to interact with all forms of media and advertising in real-time and on their own terms-- and the mobile phone provides the perfect tool to do this. Using these principles, Mobilitrix has developed a range of products to suit both content owners and advertisers, and has made these easy to use products available via the internet. The world is going mobile and the Mobilitrix products empower media companies to get there.

Media Contact:
Natalie Bezuidenhout
T: +27 21 417 5773 (office) / +27 83 553 3009 (mobile)
E: natalie.bezuidenhout[.]cape.magna-carta.co.za

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

 
 
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Frost & Sullivan Award Reinforces Mobilitrix's Exceptional Success in Mobile Content Product Innovation

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Publisher Contact: Ciara Jamie Connolly 
+44 (0) 207 915 7868 ciara.connolly[.]frost.com
 
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