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InterCall has reinforced its market standing by expanding its conferencing and collaboration offerings, and integrating new technologies that widen the unified communications (UC) portfolio.
According to Frost & Sullivan research on growth strategy excellence in the North American conferencing service markets, InterCall scored above average on the following variables: growth compared to industry; growth compared to fastest growing company; global perspective of strategy; synthesis of technology perspective; integration of industry challenges, drivers, and restraints; growth system or growth pipeline; and visionary leadership.
The company has particularly stood out in the "visionary leadership" category, with a "perfect 10" score. InterCall has shown great foresight in being one of the frontrunners in integrating and marketing UC. Its latest offerings have broadened its reach despite the maturity of the audio, video, and web conferencing markets.
"Realizing that UC will drastically change the conferencing market in years to come, InterCall has partnered with key UC platform providers and integrated their conferencing services into the UC suite," says Frost & Sullivan Senior Consultant Paul Waadevig. "Instead of trying to resist potential major disruptive technologies, InterCall has become an advocate."
InterCall has also outscored most of its peers in the 'synthesis of technology' column, reflecting not only its UC strategy but also its adoption of voice over Internet Protocol (VoIP) and integration of web, video, and audio conferencing with simple management interfaces.
The company stands out in the implementation excellence segment as well. It was graded on variables such as best practices for marketing, sales, and technology and innovation; sense of urgency; leadership; and growth environment.
"For a company that is the largest in the industry, InterCall has sustained the enthusiasm that is usually evident only in startups," notes Waadevig. "The management team is consistently pushing to implement plans faster than the competition, winning big contracts, enlarging its customer base, and integrating existing and new technologies, while always keeping costs low."
Each year, Frost & Sullivan presents this award to the company that has best demonstrated the ability to expand its customer base, while maintaining its existing customer base, with more innovative value creation and enhancement strategies than competing vendors. This Award recognizes the company's successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers' stated needs and requirements. Such strategies are expected to significantly improve customer interaction and contribute to their satisfaction.
Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About InterCall
InterCall (intercall.com), a subsidiary of West Corporation, is the largest service provider in the world specializing in conference communications. Founded in 1991, InterCall helps people and companies be more productive by providing advanced audio, event, Web and video conferencing solutions that are easy-to-use and save them time and money. Along with a team of over 600 Meeting Consultants, the company employs more than 1,500 operators, customer service representatives, call supervisors, accounting, marketing and IT professionals. InterCall's U.S. presence is bolstered by a global reach that extends to Canada, Mexico, the United Kingdom, Ireland, France, Germany, Australia, New Zealand, India, Hong Kong, Singapore and Japan.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.
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jake.wengroff[.]frost.com 
