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NewswireToday - /newswire/ -
Warren, IN, United States, 12/16/2008 - Latest e-commerce technology makes world’s largest selection of motorcycle accessories easy to search, compare and buy, factory direct; 500,000 bikers can’t be wrong.
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MotoDirect, of Warren, Indiana and its technology partner, AVID Commerce of Buchanan, Michigan, have announced a major upgrade of the MotoDirect.com e-commerce web site. With over 75,000 items available, MotoDirect is the largest factory direct, motorcycle accessory resource in America.
“The new MotoDirect.com site is built on the advanced AVID Commerce Enterprise platform”, said Stephen Antisdel, AVID’s managing partner. “This provides MotoDirect’s customers with multiple navigation paths, and real-time inventory on every item. With customer reviews, product ratings, “works well with” recommendations, and real-time online order tracking the new MotoDirect.com web site is a motorcycle enthusiasts dream come true.”
Commenting on MotoDirect’s rapid growth, Brian Chapin, the company’s managing member said, “Our prices are unmatched because of our factory direct model and our volume. We are now the largest retailer of motorcycle helmets and accessories in the US.” Chapin continued, “Since the launch of our new web site, we’ve seen impressive growth in sales across all of our major product lines. The year-over-year numbers are through the roof. I can only imagine what it would be like in more normal economic times, but given the current economy, we’re thrilled with our customers’ positive reaction to the new website and the strong sales growth.”
About MotoDirect
Founded in 2003, by motorcycle enthusiasts for motorcycle enthusiasts, MotoDirect.com is the fastest growing factory direct source for motorcycle helmets, apparel, luggage, and accessories in America. Over 500,000 satisfied customers confirm MotoDirect’s value proposition is compelling: No one beats the MotoDirect depth of selection, quality or craftsmanship, all at an unbeatable price, and backed by the best customer service and policies in the industry.
About AVID Commerce
AVID Commerce (AVIDcommerce.com) is the creator of proprietary e-commerce applications and related technologies employed in the design, development and marketing of high-performance, ecommerce web properties. AVID Commerce clients include such top ranked e-retailers as WorkingPerson.com, JLPowellUSA.com, ArtPassions.com, Veada.com, GreenFishSports.com and others.
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Stephen[.]avidcommerce.com 
