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Maidenhead, Berkshire, United Kingdom, 2008/12/15 - Heavyweight marketer and Marketing Directors Handbook co-author, Tim Arnold, has launched MarketingOutsources.com, a new service designed to address the changing face of marketing in increasingly tough economic times.
Marketing heavyweight, Tim Arnold, has created and launched a new service that will revolutionise the internal marketing function by enabling businesses to outsource their marketing requirements from top level strategy right down to the more accepted implementation and delivery.
The new service: Marketing Outsources was founded last month by the principal partner, Tim Arnold, to address the changing face of marketing and the increasingly tough economic times faced by business in the wake of the current recession.
Marketing Outsources enables businesses to completely outsource their internal marketing function including the top line strategy, normally managed and driven by in-house marketing directors, as well as the more tactical implementation and delivery, which businesses are more used to outsourcing.
Arnold, an experienced marketing director and co-author of The Marketing Director’s Handbook says, “Marketing Outsources is a credible and flexible solution that establishes the internal marketing function as a project managed one, providing experienced marketing directors to implement strategy and creative direction with board level input to overall company growth. This is backed with experienced marketing managers and a network of expert and experienced suppliers.
“Marketing Outsources means that marketing can be implemented at a substantially lower cost yet with an improved performance, making the most of technology and better planning and faster working. No recruitment costs, no standing costs, much lower office costs and importantly many savings on implementation yet improved branding and customer communication to lift sales.”
Based on the premise that marketing is essentially project management in disguise, Marketing Outsources takes advantage of the proliferation of marketing activity, widening supplier resources and the increasingly short term view of the role of the marketing director that have all combined to create the right environment for outsourcing marketing from the strategic through the bottom line operational level.
Outsourcing individual marketing functions is not a new concept. In fact it is a tried and tested way to quickly reduce costs by moving core functions outside of the organisation. It was first widely applied to customer service through call centres. However, sales and marketing departments quickly discovered that if you outsource on a purely tactical basis, it can backfire on your business. It is important to build in strategic processes and controls to maintain service quality.
Arnold adds, “The challenge for marketing is how to achieve quality control across such a diverse and disparate range of activities. One answer could be to combine outsource partners with a project management team. Another approach is to integrate these functions and elevate the outsourcing relationship to a more strategic level. To identify the best approach, we need to understand ‘marketing integration’ and how this can create cost efficiencies.”
Marketing Outsources takes on an holistic view from a brand perspective and aims to lift the bar on performance and programme integration in a way that traditional marketing management finds hard to achieve within modern cost structures. Key to achieving this is integration of the internal marketing function at the strategic level of the business.
Businesses can now see their marketing delivered and implemented at the strategic level through a group of expert and experienced suppliers, embracing the benefits of new technology, whilst balancing online and offline spending to optimum effect.
Tim is available for comment or interview on 01635 264043 or 07973 435855. For further information on Tim or Marketing Outsources please email info[.]marketingoutsources.com or visit the website.
Also available is an article “Marketing Under Pressure – A look at how the current economic climate is having a major impact on the way businesses are utilizing marketing” as well as a white paper on Marketing Outsources.
Notes to Editors:
10 Reasons to consider Marketing Outsourcing:
1. Tap into additional expertise in strategy, implementation and creativity;
2. Get an outside balance of perspective which is both media and discipline neutral;
3. Minimise the impact of any staff reduction;
4. Reduce risk by working with experts with a profound knowledge of what works and what doesn't;
5. Moving to outsourcing means managing the momentum through change;
6. Matching resources to the current need;
7. Improved reportage and process management through experienced utilisation of project management;
8. Ongoing control of costs and measurement of performance;
9. Access to a broader spectrum of resources and facilities without costly selection and review procedures;
10. Single point of contact frees up top management time.
The pressure is on… Marketing has to perform.
Yet cost and manpower cuts have to be considered.
Now there is a new solution – Outsource.
Marketing Outsources is the UK’s first specialist organisation, which offers both in company management with external creative and production services to provide full executive resources and a planned programme of activity. Implemented at a substantially lower cost yet with an improved performance, making the most of technology and better planning and faster working.
With Marketing Outsources you get a topflight director just when you need the strategy and creative direction with board level input to overall company growth, backed with experienced marketing managers.
Marketing Outsources (marketingoutsources.com) can deliver and implement your marketing strategy through a group of expert and experienced suppliers, embracing the benefits of new technology, whilst balancing online and offline spending to optimum effect. Marketing Outsources teams can be up and running in weeks working to a proven practiced process to deliver, with no recruitment costs, no standing costs, much lower office costs and importantly many savings on implementation yet improved branding and customer communication to lift sales.
About Tim Arnold
Tim has over 35 year’s experience in marketing, advertising and sales promotion. He set up Marketing Outsources having worked as a Portfolio Marketing Director for 10 years. In this role he has been Marketing Director for Hagemeyer and Berkeley Homes and head of e-commerce for Farnell. Previously, he was founder of Tim Arnold & Associates and chairman of the Arnold Worth Group, a leading UK independent marketing services group. Prior to that he was a Director of Wasey Campbell Ewald (Interpublic) and MD of their sales promotion company.
Tim started his career as a Unilever trainee before moving to become Brand Manager for Yardley of London. He is a fellow of the Institute of Sales Promotion and member of the Marketing Society and has recently published “The Marketing Director’s handbook” with Guy Tomlinson.