Selling Source, LLC Chief Executive Officer Derek LaFavor announced today that Michael Pooley as joined DataX, Ltd, as executive vice president of business development.
A leading online provider of credit reporting and data services, DataX Ltd, a Selling Source company, collects and provides consumer data verification and authentication on borrowers seeking micro-loans and other specialty finance services. DataX’s FCRA-compliant credit reporting agency features Transaction Based Decisioning™, allowing lenders see each consumer’s daily funding and detailed payment activities in near real-time to reduce defaults by predicting loan performance.
According to LaFavor, DataX continues to grow as lenders become increasingly more aware of how imperative predictive data is to their success. With CashNetUSA and others on board as customers, DataX is quickly becoming recognized as the largest bureau and credit reporting agency of choice in specialty finance markets, he said.
“To keep pace with and help DataX reach its unlimited potential in micro-loans as well as in new markets like credit cards and installment loans, an accomplished senior sales, marketing and business development executive like Michael Pooley is an ideal addition to our team,” LaFavor said.
Pooley, who brings solid credentials in data aggregation and solutions-based selling in the financial services sector, will lead expansion of DataX’s CRA into the credit card and brick-and-mortar micro-loan space.
At Acxiom Corp. — a global leader in interactive marketing services based on consumer data and analytics, information technology and data integration — he was an executive in the insurance, health care and pharmaceutical sector. Pooley created and delivered customer and management solutions to help many of the world’s largest and most-respected companies in building relationships with customers.
Prior to Acxiom, Pooley was vice president of financial services and insurance verticals at ChoicePoint Precision Marketing, a LexisNexis Co. delivering comprehensive credentialing, background screening, authentication, direct marketing and public records services to businesses. He also held senior management sales positions with Delano Technology, INFOUSA and Automatic Data Processing.
Pooley earned a bachelor’s degree in business administration, finance at Washburn University, in Topeka, Kan.
About DataX, Ltd
DataX, Ltd (dataxltd.com), a Selling Source, LLC company, provides credit reporting and real-time consumer data verification and authentication services to the specialty finance market. DataX employs a proprietary solution to verify, correct and enhance Web-form data in seconds, and operates a comprehensive FCRA-compliant consumer credit reporting agency. Only DataX’s CRA has Transaction Based Decisioning™, a unique feature allowing lenders see each consumer’s daily funding and detailed payment activities in near real-time to reduce defaults by predicting loan performance.
About Selling Source, LLC
Selling Source, LLC (sellingsource.com), named number 68 on the 2008 Inc. 500 list, up from number 109 in 2007, offers specialty finance lenders an end-to-end solution to acquire, fund, underwrite and retain customers while increasing their overall lifetime value. Selling Source alone provides online lenders a single-source platform throughout the micro-loan life-cycle with turn-key consumer acquisition-and-communication services as well as lender, data, payment-processing and infrastructure solutions, including co-location and disaster-recovery hot sites. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007.