PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Liberate Media

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Collective Develops Online Game for Callaway Golf to Promote European Gaming Community - The multi-lingual golf game, developed by digital creative agency Collective, will help drive sign-ups to the community microsite MyCallaway
Collective Develops Online Game for Callaway Golf to Promote European Gaming Community

 

NewswireToday - /newswire/ - London, United Kingdom, 2008/12/08 - The multi-lingual golf game, developed by digital creative agency Collective, will help drive sign-ups to the community microsite MyCallaway.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Web Design/Digital Arts Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Digital creative agency Collective has been appointed by Callaway Golf to develop a Flash-based online golf game, to help drive sign-ups to the community microsite MyCallaway.

The game, which launches today, will be available in six languages (English, French, German, Spanish, Swedish and Italian), and will run until 21 December.

It features a cheeky elf scattering a series of parcels from Santa’s sleigh across a golf course. Players have five shots to aim at a target with a gift in the middle, ultimately aiming for a hole-in-one. Each level offers a different club from the new Callaway range, a longer hole and a tougher challenge. The overall winner, drawn from the list of top scores, will receive a full set of Callaway golf clubs with extras.

Collective has built the game using Away3d, an open source, powerful 3D engine used for real-time 3D graphics rendering in Flash ActionScript 3.0. This has ensured that the game utilises direction, power and spin on the ball, and gives depth of space as the ball is hit.

As an additional drive for sign-ups, Collective has integrated a clever daily Competition Prize draw mechanic into the game to stimulate people to join MyCallaway. This has provided a subtle and non-abrasive way of procuring the data capture required by Callaway Golf.

Greg Doone, Managing Director of Collective, comments: “We’ve developed a game that delivers the Callaway premium look and feel, with a healthy dose of good old-fashioned festive fun. We’ve made sure it is true-to-golf in order to appeal to golfers and gamers alike, while additionally showcasing the new Callaway golf product range.”

Jeff Dodds, European Marketing director of Callaway Golf, adds: “The Christmas game is great fun, with lots of good prizes, so we’re encouraging everyone to sign-up and have a go. If you can’t be on the golf course enjoying a real round of golf, MyCallaway is the next best place to be.”

About Collective
Collective (collectivelondon.com) is a London-based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, Honda Motor Europe, Callaway Golf, Snickers, Doritos, learndirect, Sega and EA Games.

Formed in 2003, Collective’s team is currently 40 strong.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Web Design/Digital Arts Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Liberate Media

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Web Design/Digital Arts articles,
CATCH Visitors via Your Competitors Announcements!


Collective Develops Online Game for Callaway Golf to Promote European Gaming Community

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Wendy McAuliffe 
07900 886791 wendy[.]liberatemedia.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Liberate Media securities in any jurisdiction including any other companies listed or named in this release.

Web Design/Digital Arts via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Liberate Media / Company Profile


Read Web Design/Digital Arts Most Recent Related Newswires:

Toon Boom Signs maconcept. As An Official Reseller
Toon Boom Launches Harmony 14
Toon Boom Announces Harmony 14 At MIFA
Digital Marketing Agencies See Strong Growth and Growing Competition Ahead
Founder of Mind Digital Group Wins The Prestigious Build India Award
Toon Boom Animation Acquires TACTIC Studio from Southpaw Technology
Sooryen Technologies Announces IBM Partnership
Toon Boom Animation Signs Collaboration Agreement with Guru Studio
Toon Boom Animation Releases Storyboard Pro 5
Toon Boom and The SPA Studios Sign Technology Collaboration Agreement to Push the Limits of Animation, Design and Concept Art
Digital Marketing Experts to Converge in Melbourne
Toon Boom Animation Selects Scalar as Their Authorized Reseller for Canada
Joomla World Conference Comes to Bangalore, India
Toon Boom Signs Trigital as Their Authorized Reseller in Spain
SumatoSoft Included into Top Web and Software Developers in Belarus by Clutch

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  JobsWare.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)