PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Search Remains Star Performer in Australia's Digital Advertising Industry - Australian search advertising reached a total value of AU$869.7 million during the 2008 calendar year making it the fastest growing segment in the local digital media advertising industry
Search Remains Star Performer in Australia's Digital Advertising Industry

 

NewswireToday - /newswire/ - Sydney, Australia, 2008/11/28 - Australian search advertising reached a total value of AU$869.7 million during the 2008 calendar year making it the fastest growing segment in the local digital media advertising industry.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Keyword sponsorships continue to lead demand accounting for 51 percent or AU$442.6 million of the total revenue. This is followed by online directories (valued at AU$263.9 million) and contextual searches (AU$163.2 million). The findings were released in the latest digital media advertising research from Frost & Sullivan, Australia Search Advertising Market 2008-2012.

The study identifies that 75 percent of advertisers are now spending more than ten percent of their total media budget on search related activities. This compares with 65 percent of advertisers twelve months ago. Frost & Sullivan ICT director, Andrew Milroy states, “Advertisers are clearly increasing the amount of money being allocated to search and this is occurring at the expense of other media budgets. We expect this will have a direct impact on traditional media spend over the next one or two years.”

This reallocation of budgets towards search is likely to be exacerbated by the current financial turmoil. With marketing activity as a whole predicted to slow, Frost & Sullivan suggests that advertisers will turn to search advertising because of its greater cost-effectiveness. However, the study cautions that some industries are clearly experiencing weaker levels of success with search advertising and there are signs that return on investment levels are beginning to decrease.

Competition for search advertising budgets also decreased significantly during 2008 due to market consolidation in both the search engine and directories markets. Although further consolidation is expected in 2009 the study concludes that it is not yet clear what effect this will have on advertiser activity, if any.

Australia's leading paid search advertisers include the travel and accommodation, media and entertainment, and banking, finance and insurance industries. Together, these segments contributed 56 percent of search revenues throughout the year.

The study also confirmed that the clear market leader for search advertising remains Google, which captured 62 percent revenue share of the total 2008 online search advertising market.

About the study
Australia Search Advertising Market 2008-2012 forms part of the Frost & Sullivan Digital Media Advertising Program 2008 subscription. The study analyses search engine and online directories advertising performance within Australia over the past twelve months and includes market sizing and behaviour projects through to 2012. Data for the research is drawn from interviews with major publisher groups, advertising network brokers, independent publishers and major media agencies. Input is also drawn from advertiser surveys conducted with 240 senior management-level executives with control or insight into the business' marketing budget.

Interviews with the press are available.
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Search Remains Star Performer in Australia's Digital Advertising Industry

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan |
Publisher Contact: David Bass 
+61.2.9967.8022 david.bass[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)