This industry's strong growth rates make business opportunities with it all the more alluring.
With most A&S solution suppliers in the industry offering comparable product performance, mere product differentiation will no longer suffice to lure customers of A&S solutions. End users are increasingly gravitating toward suppliers that can offer them superior overall satisfaction.
New analysis from Frost & Sullivan (industrialautomation.frost.com), Customer Satisfaction Analysis for Automation and Software Solutions in Australia & New Zealand Mining Industry, thoroughly examines numerous market parameters to gauge the end-user satisfaction levels on product quality, technical support, training, after-sales service, and delivery time. In addition to this, it also presents customer hot button analysis, brand familiarity analysis, purchase decision making, and source of information analysis.
There is great potential for A&S companies to make further inroads into the Australian and New Zealand mining industry due to its high commodity prices and the need to improve process efficiency. The industry will be depending on A&S solutions to cost effectively meet the rising demand for minerals.
In addition, stringent environmental regulations and minimum safety requirements are compelling mining companies to invest in state-of-the-art refining assets. These companies will rely on automation and control systems (ACSs) to help them mitigate many of the current environmental issues, many of which are their doing.
“Mining has had a substantial environmental impact in some areas of Australia, which resulted in substantial deforestation, consequent erosion, and arsenic pollution,” says Frost & Sullivan Senior Research Analyst Nookala Vinod. “Issues such as water and waste water, emissions, radiation, and contamination management have highlighted the need for automation systems.”
These environmental issues, coupled with the robust growth of the mining industry due to the demand from Asia, will see the A&S market receiving more orders for retrofit A&S solutions than ever before.
Suppliers will have to market the benefits of their products well if they are to break through the customer inertia toward adoption of new systems. End users tend to concentrate on daily production needs and do not see the need for a better or upgraded system. They are content with their legacy systems, which help them meet targets.
“Short-term goals prevail over long-term advantage,” observes Vinod. “However, this situation can be remedied once it is proven that automation solutions with advanced analytics techniques can help overcome some of the fundamental operational and human resources challenges faced by the mining industry by applying data techniques that were not previously applied in mining.”
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the customers' satisfaction levels with A&S solutions in the Australia & New Zealand Mining industry, then send an email to Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
Customer Satisfaction Analysis for Automation and Software Solutions in Australia & New Zealand Mining Industry is part of the Industrial Automation & Process Control Growth Partnership Service program, which also includes research in the following markets: customer satisfaction analysis for automation and software solutions in chemical & petrochemical industry in Southeast Asia, customer satisfaction analysis for automation and software solutions in the Southeast Asian water & waste water industry, customer satisfaction analysis for automation and software solutions in Southeast Asian power generation industry, automation and software markets in Southeast Asia, and process instruments market in Southeast Asia. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
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Customer Satisfaction Analysis for Automation and Software Solutions in Australia & New Zealand Mining Industry