NewswireToday - /newswire/ - Shawnigan Lake, British Columbia, Canada, 03/19/2006 - Promolux Lighting International announces a new interactive computer simulation that demonstrates the best lighting effects for all retail displays and will be available in time for the March 26-28 at Orange County Convention Center in Orlando.

Promolux Lighting International announces a new interactive computer simulation that demonstrates the best lighting effects for all retail displays. The Color Booth will be available as a tool for retailers in time for the March 26-28 at the Globalshop 2006 Store Fixturing Show at the Orange County Convention Center in Orlando, Florida.

The innovative online Color Booth is a useful resource for retail store owners and designers when they are selecting store fixtures for illuminating product displays. The computer simulation dramatically demonstrates how Promolux lamps enhance lighting design with balanced full spectrum lighting that produces outstanding color and low glare.

The Color Booth makes it easy to simultaneously contrast the effects of traditional lighting products with Promolux Gold and Platinum lamps and demonstrates how the best lighting can improve the appearance on all types of retail goods. Fluorescent lamps are usually sold according to a measure of emission levels expressed in degrees Kelvin—color temperature levels (eg. 3500 K)—described in terms like warm yellow or cool white. Lower Kelvin ratings have a warm (red/yellow) appearance while higher Kelvin ratings are typically blue-white.

But Kelvin degrees alone are not the best indicator of lighting quality. Promolux Gold and Platinum lamps rate higher than everyday lighting products on the Color Preference Index (CPI) – a photometric scale that expresses the effects of lighting on the perceived colors and appearance of illuminated products. The CPI differentiates between high and low quality light sources that have similar Kelvin degrees or are of the same color in the visible spectrum.

With the highest CPI rating color of any merchandising lamp on the market, Promolux lamps are coated with phosphors previously used only in television picture tubes. Used to coat the interior surface of fluorescent lamps, phosphors are compounds that emit visible light when exposed to energy. Promolux uses rare-earth phosphors that are significantly more expensive that those used in regular lamps, producing a much stronger red definition at 3850K than a standard lamp of 3000K and much better blues than a standard lamp of 5000K. The result is that the full, natural range of color is now possible for merchandising displays without distorting or artificially enhancing the appearance of retail displays.

Visitors to the Color Booth on the Promolux website can see the difference lighting can make and learn how Promolux lighting can be best used for individual applications. See what a difference the right lighting can make at booth 2438 in the Globalshop 2006 Exposition Hall.

A pioneer of lamp production technology, Promolux Lighting makes specialty lamps for quality commercial displays in all standard sizes and wattages. Market Group Ventures, Inc., the parent corporation for Promolux, is a world leader in providing retail technology solutions for merchandisers.

Agency / Source: Promolux / Market Group Ventures, Inc.

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