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With the credit crunch beginning to have a clear impact on FMCG businesses, there is an urgent need to understand current trends in consumer behaviour. Today, Empathy Research announced it is to partner with TalkingRetail.com to create a new service that will offer greater consumer insight.
Empathy Research, the research division of Pigsback.com, will use targeted online surveys to generate Consumer Intelligence for TalkingRetail.com - the dedicated resource that provides retailers with the latest information about the industry and current developments. The surveys will cover a series of ‘hot topics’, ensuring TalkingRetail’s 80,000 monthly visitors will benefit from timely additional insight into consumers behaviour and attitudes.
Jo Malvern, director at Empathy Research, said: ‘At Empathy Research we are able to tap into a range of consumer groups with various interests and needs. The responses generated through the studies will allow retailers to gain further understanding of the way consumers are changing their behaviour in the current economic climate with regard to specific issues. With this Consumer Intelligence TalkingRetail.com are able to provide their users with some up to the minute, independent insight from consumers, which is sometimes difficult for B2B content providers to find.”
David Shrimpton, managing editor at TalkingRetail.com, said: ‘With the help of Empathy Research, we will be able to provide relevant, current content for the site. Frank consumer feedback is indispensible to our users, allowing them to modify their business offerings to meet consumers’ needs. Having worked with Empathy Research before, we know we will get the right results that will add real value to our site.”
The first ‘hot topic’ on the agenda will be alcohol pricing in supermarkets; this will be available both on the site and as a downloadable PDF file.
For more information or to arrange an interview, please contact Leo Kellgren or Gugs Sembi at immediate future on 0845 408 2031 or email gugs.sembi[.]immediatefuture.co.uk.
About Empathy Research
Empathy Research helps brands benefit from the revolution in research arising from the increased penetration of the internet across the UK. Empathy Research provides online research solutions which provide a unique insight into consumers through exclusive access to the Pigsback.com member base.
Offering both quantitative and qualitative research methodologies across both the UK and Ireland, they are uniquely positioned to provide fast, robust and cost-effective solutions across all market sectors.
Recent clients include Diageo, Nestle and L’Oreal. For more information jmalvern[.]pigsback.com.
About Pigsback.com
Pigsback.com is an online marketing business with operations in Ireland since 2000, in the UK since 2005 and in Canada since 2007. The company operates in the most dynamic sector of the advertising industry (online advertising) and offers an exciting new model for advertisers and consumers.
Pigsback.com has developed an innovative and very engaging form of online advertising. It recruits a large community of members who are promised the benefits of rewards and entertainment in a very safe, controlled and targeted manner. Brands are both the source of Pigsback.com’s content and of its revenue, as they pay to interact with the Pigsback.com community in return for marketing fees.
Pigsback.com is not a website where the advertising is trying to interrupt the consumer’s experience. Advertising and marketing are the site’s raison d’etre and are welcomed by the consumer.
Current UK brand partners include L’Oreal, Simple, Typhoo, VisitBritain, Tesco, Sky, Intercontinental Hotels and John Lewis.
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leo.kellgren[.]immediatefuture.co.uk 
