Veteran online advertising technology company HarvestINFO and OrangeSoda, a leading Utah-based, geo-targeted online search marketing company, today announced a mutually exclusive strategic partnership to serve the online newspaper market. Through the partnership, HarvestINFO will now represent OrangeSoda to the online newspaper industry.
HarvestINFO's core technology and experience based in mining through advertising information and normalizing data output of advertising feeds, will be combined with OrangeSoda’s industry leading solutions for search engine optimization (SEO), small business Internet marketing and pay-per-click (PPC) campaign management services. By combining the expertise of both companies, the partnership will present to the local online media market a combined solution focused on completely servicing the local advertisers, and all of their online advertising and marketing needs.
“This partnership represents a significant advantage to the online newspaper industry,” said Scott Bailey, founder of HarvestINFO. “The partnership not only drives the success of the local advertisers online, but also targets the local franchise of the online newspaper industry. It will present pertinent and timely solutions to their advertisers and driving new and significant online revenue opportunities for the online newspaper industry. In our opinion OrangeSoda is the clear industry leader in SEO and PPC campaign management services and we are very excited to bundle their offerings with ours.”
HarvestINFO has served the local online media market for more than 10 years by focusing on providing applications and services to drive both online revenue and traffic for local media companies by connecting online users, advertisers and merchants.
“HarvestINFO opens the door into the newspaper industry, and enables us to expand the reach of our client base and service offerings,” said Jay Bean, co-founder and CEO of OrangeSoda. “Through this partnership we are now able to provide online search marketing and networking tools specifically designed for the newspaper industry.”
OrangeSoda has developed a core technology and service platform that it believes to be the only fully integrated online marketing platform that is scalable and designed specifically for small to medium-sized businesses (SMBs). Clients with smaller budgets, or national brands with local outlets, can rely on OrangeSoda’s technology to maximize their ROI and acquire additional local customers at the lowest cost-per-lead possible.
Through the agreement, the online solutions of HarvestINFO and OrangeSoda will be fully integrated and branded as HarvestINFO solutions with a “powered by OrangeSoda” representation.
About HarvestINFO, Inc.
HarvestINFO, Inc. (Harvestinfo.com) provides leading edge local search, online shopping, and online advertising technology solutions for hundreds of media clients, representing over 50 publishing groups, worldwide. Led by a Management team that started together at Lexis-Nexis ™, HarvestINFO has delivered solutions since 1996 that enable media clients to strengthen their commitment of service to local advertisers and consumers, and compete in their local marketplace.
Founded by Search Engine Marketers in 2006, Utah-based OrangeSoda (orangesoda.com) has rapidly grown into other offices in Las Vegas, NV, and Chicago, IL. The company's primary focus is providing small to medium-sized companies find success by helping them with online marketing techniques. They provide advanced campaign management technology, reporting, tracking and optimization systems. Search engine optimization (SEO) and Internet marketing strategies, combined with a team of optimization professionals, work to help businesses succeed online.
Carmine Gentile, VP of Sales, 513-701-3000 x230 carmine.gentile[.]harvestinfo.com.
Kris Beldin, Politis Communications, (801) 523-3730 (W), (801) 870-4064 (C), kbeldin[.]politis.com.