A full-day how-to seminar entitled “Taming the Mighty Marketing, Public Relations and Trade Show Tiger” will be presented by South Florida’s ICoast with Knowledge Force Seminars in two locations. It will be led by seasoned speakers Dawn Yankeelov of ASPectx and Linda Rodriguez of TradeShow Teacher. The session is designed for South Florida technology and growth company professionals looking to learn what works to attract new business, improve efficiencies in marketing techniques, and how to profit from the building blocks that a trade show offers growth companies. The first event will be held on May 15, 2006 from 8 AM to 5 PM at The Morikami Museum, in Delray Beach, FL, with lunch served. The pre-registration fee is $99. At the door-registration will be $120.00. A second presentation will be offered on May 16, 2006 at the IGFA Museum in Fort Lauderdale, during the same hours.
Topics to be covered include best practices and strategies in public relations, competitive intelligence, trade show activity, sales development, lead acquisition, and networking skills. “Knowledge Force Seminars looks to educate professionals on what public relations mistakes can be avoided and how to engage target customers by being a market maker in venues that count,” said Dawn Yankeelov, of ASPectx, a Kentucky-based PR and strategic marketing firm serving clientele in the technology and healthcare sectors. Rodriguez and Yankeelov chose the tiger as a symbol of what each company takes on to build its business development with proper tactics. “We are here to take the trial and error out of the equation for success. There are proven tactics, that when implemented in your early business contacts, can have a real impact on future profitability,” said Linda Rodriguez of TradeShow Teacher, a South-Florida-based training company, serving businesses nationwide.
“We look forward to offering this exciting program to the South Florida business community, and expect this to be an opportunity for professional growth and creative brainstorming,” said Michael Corbit of iCoast. The seminar format will include Q&A, roleplaying, and discussion periods, in additional to seminar presentation sessions. Credit Cards will be accepted. Checks or cash can be mailed to: 4141 Nautilus Dr, Suite 5E – Miami Beach, FL 33140. All pre-registrations must be received by May 10, 2006. (Registration is powered by ABC Signups, a JTC Technologies, LLC venture.)
FOR MORE INFORMATION, CONTACT:
- Dawn Marie Yankeelov, ASPectx
- Linda Rodriguez, TradeShow Teacher
About the Speakers
DAWN MARIE YANKEELOV, President of ASPectx
Dawn Marie Yankeelov is president of Kentucky-based ASPectx, specializing in marketing and public relations strategies for, technology-driven corporations, venture-backed startups, and growth institutions. As a marketing and public relations strategist for 19 years, she has counseled many companies on their marketing needs and executed effective campaigns in targeting, select markets--using internet tools and traditional methodologies.
She has spoken at a variety of venues, including the International Virtual Communities Conference by Infonortics, Ltd. in the United Kingdom; Bulldog Reporter’s Media Summit; the Society for Competitive Intelligence Professionals (SCIP); regional ITEC Expos, Small Business Development Centers in Florida and Kentucky, and various venture capital conferences.
As a former reporter, she has written on technology, marketing, and business topics for a variety of publications, including the 2005 American Bar Association’s Emerging Companies Guide: A Resource for Professionals and Entrepreneurs. She is a founder of the Louisville Women in Technology organization, and a coordinator of the Idea Festival 2006, an innovators’ conference developed by the Kentucky Science and Technology Corp.
LINDA RODRIGUEZ, President of TradeShow Teacher
Linda Rodriguez is the President of the Miami Beach based Trade Show Training & Consulting firm, TradeShow Teacher, catering to businesses Nationwide. She has taught many companies, over the years, how to improve their Trade Show Results through Full Day Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment.
She has spoken at many Trade Shows, covering a wide variety of industries; offering sessions consisting of Booth Staff Training, How to Obtain Qualified Leads, How to Follow Up with Leads to Increase Post Show Sales and Post Show Reporting Strategies to Measure ROI & Enable Exhibit Program Growth. Most recently, she presented at the Internet Telephony Expo & South Florida Real Estate Expo. She is also on the Expert Panel for an organization named, “Real Women – Real Business,” providing expertise to members on Trade Shows, Events & Presentations.
She has a great "eye for design" & ability to create targeted messaging, from her years of experience as a Graphic Designer & Marketing Professional. By combining her Public Relations, Trade Show Management & Trade Show Training experience, along with her many years of Graphic Design & Marketing experience, she provides Trade Show Training that delivers incredibly powerful results & increased revenue to her customers.
ICoast is a regional non-profit organization dedicated to cultivating Southeast Florida as a global science and technology hub and leading region for business entrepreneurship and investment. South Florida's InternetCoast is comprised of Palm Beach, Broward and Miami-Dade counties. ICoast works closely with the region’s economic development organizations, including the Business Development Board of Palm Beach County, the Broward Alliance, and the Miami-Dade Beacon Council, as well as with Enterprise Development Corporation and other entities, to promote regional economic growth.