NewswireToday - /newswire/ - Moscow, Russia, 11/14/2008 - Sony Ericsson Mobile Communication, one of the largest mobile phone manufacturers in the world, and Playfon, an international multimedia entertainment company, announce the launch of popular download service PlayNow™ in Ukraine.

Sony Ericsson introduced PlayNow™ in February 2004 as the easiest way to pre-listen and then purchase polyphonic ringtones directly to cell phone. The service has proved a hit with consumers and is now available in 32 countries around the world, with annual free and premium downloads through both PlayNow and Fun & Downloads having reached more than 200 million.

Since launch, the scope of the service has expanded to mirror the functionality of Sony Ericsson’s phones to include mastertones (MP3 ringtones), games, full music tracks, themes and wallpapers.
Now the localized service is available to the Ukrainian owners of Sony Ericsson handsets. According to the experts, PlayNow™ has good growth potential in this country. More than 1 million devices with PlayNow access are being used here now.

“The extension of collaboration with the leading vendor of mobile handsets worldwide is one of the strategic purposes of Playfon marketing strategy. Therefore, we consider the implementation of joint projects with Sony Ericsson as our key priority. We hope that the customers of Sony Ericsson devices will appreciate the results of our partnership and enjoy the innovative opportunities, additional interactive services and entertainment options”, - vice-president of Playfon Vladimir Borodin comments.

About Playfon
Playfon (playfon.com, playfon.ru) is the leading international provider of wireless entertainment. Operating in Russia, CIS, UK, Germany, Sweden, Baltic States the company offers the best entertainment content based on original and licensed properties from the world's leading brands.

Playfon assumes the development and support of the innovative entertainment services, licensing and product adaptation such as PlayNow™, Fun&Downloads and Nokia.mobi for the senior telecommunication teams, including Sony Ericsson, Nokia and Fly. Playfon is currently negotiating further deals with the other key representatives on Telecom’s market in order to bring the best localized content direct to the consumer.

Agency / Source: Playfon™

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