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NewswireToday - /newswire/ -
San Jose, CA, United States, 11/14/2008 - ReadyContacts launches its new brand of "Marketing Database Management" solutions to B2B marketers who need a complete solution to build, manage and maintain their marketing databases leaving them with more room to focus on other key areas.
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ReadyContacts today announced the launch of its full service Marketing Database Management (MDM) solution targeted at B2B marketers. B2B marketers currently face a challenging task of building, managing and maintain their marketing database of contacts and leads with limited resources and budgets. Quality of contacts in the marketing database directly drives the ROI from lead generation campaigns, and marketers are struggling with finding the best ways to build highly accurate role-based contacts to power their campaigns in a scalable and sustainable fashion across all geographies. With widespread adoption of CRM applications which store all the contact and lead data, marketers are also facing the uphill task of maintaining all the data they have with accurate information and weeding out data that is no longer valid. While there are point solutions to some of these problems, there is a severe lack of a full service solution that marketers can leverage for all their requirements on-demand and on a pay-as-you-use model.
ReadyContacts' Marketing Database Management solution is positioned to address this precise need of B2B marketers to build and maintain marketing databases with accurate, complete and relevant company and contact information. ReadyContacts has worked with a number of customers, startups as well as established companies, to refine and evolve the solution to be a truly on-demand pay-as-you-go service that marketers can tap into as needs arise and not have to worry about how small or large their requirement might be. ReadyContacts has built a quality guarantee into its solution with a pay-for-performance model that ensures any and all quality issues, if they arise, are rectified at no additional costs.
"Our marketing database management solutions don't need a minimum commitment from our customers and are based on a pay-per-performance model. This gives them a very clear ROI and completely accountability for their marketing dollars" says Neil Sequeira the Director Of Client Services at ReadyContacts. "In fact with this kind of an on-demand model our customers can get a number of their marketing data related initiatives accomplished by an experienced team at considerably less than cost of hiring a full time employee."
ReadyContacts offer a FREE Trial of its solution for marketers to test it to see how it fits their requirements, before expanding its use for ongoing lead generation requirements. You can request a FREE trial of list building, account profiling, CRM data cleansing, Salesforce.com data enrichment and other solutions here.
About ReadyContacts
ReadyContacts (readycontacts.com) is an innovative provider of category defining full service Marketing Database Management (MDM) solution targeted at B2B marketers. ReadyContacts' Marketing Database Management solution helps B2B marketers to build and maintain marketing databases with accurate, complete and relevant company and contact information to ensure marketing and sales campaigns are targeting the most relevant prospects and yield robust ROI. Marketing database is the foundation of effective lead generation and demand creation initiatives and ReadyContacts delivers it as an on-demand pay-as-you-go offering for marketers allowing them to do more with less. ReadyContacts solutions include business contacts list building, company list building, target account profiling, inbound lead qualification, CRM data cleansing, CRM data enrichment, Salesforce.com data cleansing, email appending and comprehensive lead management. ReadyContacts is a business of Better, Inc., a marketing and lead generation products and solutions company based in San Jose, California and Pune, India.
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neil[.]readycontacts.com 
