Franchise Research Institute®, an independent third party research company that questions Franchise Owners on their opinions and experiences, has released a study showing high levels of satisfaction among PuroClean Franchisees, particularly when it comes to the training and ongoing support they receive from their franchisor.
This is the fourth consecutive year that PuroClean, one of the fastest growing franchise systems in America specializing in property emergency services, has earned FranSurvey’s World Class Franchise™ honor, a recognition based on favorable franchisee ratings system-wide. PuroClean was one of only 30 franchise systems to receive that top honor.
Keith Gerson, President and COO of PuroSystems, Inc., the parent company of PuroClean, said that for franchisors, there’s nothing more meaningful than receiving positive scores from Franchisees.
“Clearly, we understand that we are only as successful as our Franchisees,” Gerson said. “The wisest investment a franchisor can make is in the training and ongoing support of its franchise system, not just at startup, but throughout the life of their franchise ownership.”
Gerson pointed out training programs, such as the PuroClean Academy Online Learning Center, a Franchisee and employee training program designed to help franchise owners perform efficiently and increase their bottom line, as an example of “above-and-beyond” support. In addition, PuroClean’s Network Leadership Council, in which Franchisees from across the system are chosen to provide input on programs and franchise system enhancements, serves to strengthen the franchisor/franchisee relationship.
FranSurvey contacts every Franchisee within a system in order to gather its data. PuroClean had a 72 percent completion rate among its Franchisees, and earned extremely high scores in categories such as “Franchisor Relations,” “Quality of Service,” and “Future Outlook.”
Even more impressive is the fact that PuroClean has maintained its high Franchisee satisfaction levels, while growing from 140 to 234 units in the past year. Jeff Johnson, founder and CEO of Franchise Research Institute® said that rapid growth and high Franchisee satisfaction is a rare combination because often franchisors that are focusing on expanding their systems often lose touch with their existing Franchisees’ needs. “Seldom do we see such rapid growth within a franchise system, and statistically significant positive score increases in key survey questions,” he said.
The World Class Franchise™ designation is among a series of accolades that PuroClean can add to its belt. Recently, PuroClean was listed in the Inc. 5000 list of America’s fastest-growing, private companies and last year, PuroClean earned a top spot in Entrepreneur Magazine’s January 2007 Annual Franchise 500®, placing in its upper half and #2 in the category of “Restoration Services”. The company is also ranked in Entrepreneur Magazine’s Top 101 Homebased Franchises.
The PuroClean (purocleanopportunity.com) concept was introduced in 2001 as a response to a need in the industry. PuroClean franchisees service a $162 billion dollar recession-proof niche industry in one of the largest customer bases in the country — the insurance property claims industry. PuroClean is an emergency restoration service business providing services to insurance companies and property owners for water damage, mold, smoke, fire clean up, and trauma events. Currently, 234 PuroClean franchise units operate nationwide and in Canada. Entrepreneur magazine’s January 2007 issue ranked PuroClean in the upper half of the Top 500 Franchises in the United States.