NewswireToday - /newswire/ - London, United Kingdom, 11/11/2008 - For the first time, online gaming site William Hill Bingo has stepped in to world of television programme advertising with the announcement that they will be sponsoring the brand-new daily ITV gameshow Spin Star.

William Hill Bingo’s sponsorship deal will start on Monday 10th November, when the Spin Star show is launched, and it is a 6 week deal comprising of various length bumpers at the start and end of the show and in and out of advertisement breaks. The theme of the bumpers supports the bingo community feel that sits with bingo and the show encapsulates the slots games that sits within William Hill’s Bingo site.

The Las Vegas style show will appeal to a similar demographic to William Hills popular Bingo site and the excitement of the game reflects the William Hill Bingo Thrill catchline used in the programme bumpers. Following on from the success of their recent month long television advert campaign, the sponsorship of the daily Spin Star show is an excellent fit for William Hill Bingo.

“We’re very pleased to have the opportunity to sponsor Spin Star. It’s an incredibly lively and entertaining show with plenty of surprises and excitement, as we always offer on our website” said Hills’ spokesperson Lili Huang. “We are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity for us.”

Spin Star is a brand new game show hosted by popular former Coronation Street star Bradley Walsh. The main stage will be dominated by an enormous Las Vegas-style slot machine which contains questions and cash prizes and the contestants can build up a prize pot of hundreds of thousands of pounds to win at the end of the show.

During the game, contestants will experience the unpredictability and big cash gamble that only casinos can offer, and viewers will certainly feel the pain and joy as much as the contestants do.

The sponsorship is not the first mass marketing campaign that William Hill Bingo have been involved in. Following the national TV campaign in summer, William Hill have just finished another TV campaign which focused on their supports of Breast Cancer Care through the Pink Ribbon games. This activity was enhanced by the re-design of the website which saw increased functionality, new games and more visible promotions.

Spin Star will be showed at 3:15pm to 4:30pm every afternoon on ITV1. At 4:30 after the show, a free bingo game will be held on William Hill Bingo website.

Agency / Source: William Hill Organization

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