For every Internet entrepreneur or marketer who’s heard of value propositions but doesn’t know what they are, why they’re important or how to develop one that will help their business succeed, MarketingExperiments.com (MEC) will host a free Web Clinic on the topic on Wednesday March 15, 2006 at 4:00 p.m. EST. The teleconference will last one hour.
“Many of us are familiar with the idea of having a ready-made ‘elevator speech’ to help us describe the essence and uniqueness of our business, but how many of us have actually sat down to define one that has the potential to really help us be successful?” said Nick Usborne, a senior analyst at MEC. “Elevator speeches, ‘back of the napkin’ business ideas and more fall under the category of unique value propositions. This free Web Clinic will help participants more fully understand the value such statements can provide, how you can find one for your new business and how an existing company can find a new value proposition.”
Those interested in attending the free clinic can sign up or by e-mailing editor[.]marketingexperiments.com.
MarketingExperiments.com, an online research laboratory, has been named one of 2005’s best online marketing sites by KnowThis.com and is dedicated to discovering “what really works” in Internet marketing. MarketingExperiments.com tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic and sell product. Results of its experiments are published online in the Marketing Experiments Journal.
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc.