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Bumkins Finer Baby Products Appears on the Popular Quiz Show Jeopardy!
NewswireToday - /newswire/ -
Scottsdale, AZ, United States, 11/08/2008 - The beloved, Emmy award-winning game show, Jeopardy!, spotlighted Scottsdale based Bumkins Finer Baby Products in an episode airing on Thursday, October 30th.
And the Answer is - Bumkins Cloth Diapers - The celebrated quiz show, which is nationally broadcasted to millions of homes daily, featured a question centered around the Bumkins founding product line, cloth diapers.
The mention of cloth diapers and a cloth diaper manufacturer in such a mainstream broadcast provides a phenomenal testament to the growing popularity of this health-based, eco-friendly and economical practice. According to a study put forth by the Real Diaper Industry Association, cloth diapering is currently experiencing a powerful resurgence, with diaper sales increasing an astounding fifty-eight percent over the last year. A feature on a nationally syndicated program such as Jeopardy reinforces this exciting market trend.
Placed under the category of “Retronyms,” the answer to which Jeopardy contestants had to pose a question was “A company called Bumkins makes this baby product, a retronym created by the disposable kind.” The query was a “triple-stumper” and yielded no correct answers. The proper response would have been “cloth diapers.”
The appearance on Jeopardy sparked an outpouring of calls to Bumkins headquarters. “The response was both surprising and exciting.” stated Jakki Liberman, President and Founder of Bumkins. “Cloth diapering is definitely on an upward swing, given the current economic and environmental concerns, and I am thrilled we were featured on Jeopardy!.”
Bumkins Finer Baby Products has been manufacturing cloth diapers for almost twenty years. Most of the extensive line Bumkins diapering products are manufactured locally in Arizona, and all of their diapering products are PVC, phthalate and BPA and lead free.
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