NewswireToday - /newswire/ -
Chasworth, CA, United States, 2006/03/13 - While Google™ is bragging about becoming a $100 Billion company, and Bill Gates is exhorting his people to adapt or die in this fast changing internet world, IPCO has applied for patents for a new concept for measurable, targeted marketing.
Companies like Google, Microsoft and Yahoo are frantically positioning themselves to grab the internet advertising brass ring, but IPCO has jumped ahead of them all.
Inventors and Patents Company [IPCO], a development and concept company, announces the filing of new patents relating to the generation of advertising revenue utilizing unique combinations of the internet and other media to attract viewers for targeted marketing programs. This will pave the way for new heights of advertising revenue, the goal of all players in the internet game.
While the “big boys” are huffing and puffing over what they can do;
Google announces it will reach $100 Billion,
Microsoft announces it will be “more relevant than Google;”
IPCO is paving the path to new and exciting revenue streams!
IPCO, through its founder, George Jerome, is quietly filing for patent protection for concepts that may make the difference between who makes it to the top of the internet pyramid, and who becomes an also-ran. Google clearly wants to be top dog, but Yahoo, and Microsoft would very much like to topple Google from its current front-runner position. The company climbing to the top of the internet money hill may very well be doing it with the aid of intellectual property being developed by IPCO.
Google, as commented by its VP, Tim Armstrong, states that "Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media." IPCO’s latest patent application covers possibly the largest non-internet media available for measurable, targeted marketing.
IPCO (inventors-patents.com) has recently completed several research and design projects, and now is undertaking the task of developing new and exciting ways to expand the maturing business of internet advertising. Mr. Jerome recently remarked that he saw new possibilities that companies like Google have yet to consider, and is actively working to protect those new revenue paths with patent applications before Google and the other players can react.
In the coming years, the generation of internet advertising revenue will become tightly competitive as companies such as Microsoft, Yahoo, Google and a host of smaller web sites battle each other to capture marketing dollars. According to IPCO founder Jerome, anyone expecting to maximize advertising revenue will have to become more creative than simply offering banners on web pages. His thrust is merging non-internet means of attracting viewers with the ubiquitous website.
While he declined to go into detail about his patent applications, Mr. Jerome commented that his recently protected concept merges 1.5 billion paying viewers with a system that brings rewards to participating viewers. His concept enhances advertising exposure instead of simply forcing people to look at, and often ignore, advertising.
Currently, Jerome is in the discussion stages regarding offering patent rights or licenses to appropriate users.