Leviton Middle East is pleased to announce the appointment of Mr. Asef Baddar as Business Development Manager for the Middle East region. Mr Baddar, who is a US Engineering graduate and holds an RCDD certification, will be the Network Solutions division Technical In-charge. He will work on developing new business through structured cabling partners and getting Leviton products specified by consultants and contractors. In addition, he will also be responsible for Leviton’s training and warranty programs in the region.
Speaking on the appointment, Mr. Ramzi Nassif, Managing Director – Leviton Middle East said, “We are happy to have Asef Baddar on board. He brings over 15 years of structured cabling experience and is well respected in the industry for his knowledge and problem solving capabilities. Leviton has ambitious business plans in the region and a highly trained and experienced senior executive like Asef will play a key role in driving our structured cabling business forward”.
Prior to this appointment, Mr Baddar was leading the Applications Engineering Department of Leviton Voice and Data division in the United States as Applications Engineering Manager. He made a significant contribution in rebuilding the Network Solutions’ Application Engineering (AE) department where he demonstrated his ability to execute departmental visions for higher skilled Application Engineers and Technical Service Representatives. He has taken initiatives to better serve customers in areas of website content, technical knowledge, and hands-on training and has strengthened the AE department’s capability for excellent technical support and customer service. Earlier experience in structured cabling includes thirteen years in General Cabling Company in the US where he held the position of Senior Applications Engineer.
Leviton, which is North America’s leading producer of electrical and electronic products, has over twenty years of leadership experience in the commercial networking and structured cabling industry, supplying everything from high-density copper and fiber solutions for telecommunications rooms and Data Centers to every type of connector and wall plate for the workstation. It has in recent years been experiencing tremendous growth outside of North America where it’s legacy began over 100 years ago. It is now investing resources in the Middle East region which it realizes is the most exciting and fastest growing market in the world because of the ongoing construction boom and oil wealth.
About Leviton Manufacturing Company
Founded in 1906 at the dawn of the electrical era, Leviton manufactures over 25,000 different products and is North America’s leading electrical and electronic wiring device producer. Leviton products are used in nine out of ten homes in the US and Canada, and in commercial facilities, industrial plants and OEM operations. Independent surveys consistently show Leviton is Number One in brand preference among builders, electrical contractors, architects, specifying engineers and end-users. Leviton Network Solutions was created 20 years ago to meet the growing need for telecommunications and high-speed data technologies. Today, the division is dedicated to producing complete system solutions for network infrastructure, from the backbone to the workstation, for the enterprise, data center, service provider, and residential markets. Incorporating fiber and copper innovations to create the best and most integrated network possible, Leviton Network Solutions offers connectors, cabling assemblies, panels, wall plates and workstation solutions, cable management, and home technology equipment for commercial and residential uses.