FiberOptic.com, a Pennsylvania-based, world-wide supplier of fiber optic products, training and rental solutions, was recently awarded Distributor of the Year by EXFO Electro-Optical Engineering Inc., a leading provider of test and monitoring solutions for network service providers and equipment manufacturers in the global telecommunications industry. The award was presented in September at EXFO’s Americas Sales Meeting held in Memphis TN.
“We appreciate EXFO recognizing our strong sales and customer service efforts,” said Christopher I. LaBonge, president of FiberOptic.com. “We’ve raised the bar for sales and innovative thinking among our competitors, many of whom have been in the industry for significantly more years than FiberOptic.com.”
LaBonge credits the company’s success with EXFO’s test equipment, including Optical Time Domain Reflectometers (OTDRs), power meters/light sources and kits, to EXFO’s solid distribution model, collaboration between sales people from both companies and creative kitting of products. “EXFO was one of the first major equipment manufacturers to believe in our business model and we’ve always had strong champions within their organization,” said LaBonge.
According to LaBonge, FiberOptic.com has its roots in the Internet as one of the first telecommunications distributors with a marketing strategy primarily focused on search engine optimization. “The Internet gives us the ability to compete with entrenched players in the industry,” stated LaBonge. “We are taking things to the next level by executing upon a strategy that complements our online marketing with offline tactics including more catalog distribution, specific catalogs for vertical market segments and manufacturers and an aggressive outside sales team.”
LaBonge says the company has garnered significant market share across several segments including telephone companies, cable MSOs and utilities with a special emphasis in the enterprise. According to LaBonge, “Customer’s enjoy working with our consultative sales approach because we gain an understanding of their project, working with them closely to provide the equipment, tools, supplies and training they need to deliver a quality job on-time and on-budget.”
FiberOptic.com is the #1 online provider of fiber optic products, training and rental solutions. The company, headquartered in Breinigsville, PA, offers a comprehensive product line including cable management, components, connectors/adapters, fiber optic cable, fusion splicers, OTDRs, patchords, security products, test equipment, training, tools and supplies. Founded in 1995 as an on-line business to business portal for the fiber optic community, FiberOptic.com has developed into a unique online shopping experience, offering one of the most inclusive web site and catalog, matched with knowledgeable sales professionals and quality customer service.