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Ntractive Announces Mac CRM - Elements SBM 1.0 - Ntractive today announced the launch of Elements SBM 1.0, the hybrid web application offering a robust business management solution for Mac OS X
Ntractive Announces Mac CRM - Elements SBM 1.0


NewswireToday - /newswire/ - Grand Forks, ND, United States, 2008/10/28 - Ntractive today announced the launch of Elements SBM 1.0, the hybrid web application offering a robust business management solution for Mac OS X.

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Elements SBM is an intuitive, elegant business management environment for small-to-medium enterprises (SME) heavily focused on customer relationship management (CRM), project management, personal information management (PIM), inventory management and document management.
“With over thirty years of experience running a mid-sized business and developing software on the Mac, this is really our passion,” said Dale Jensen, Ntractive CEO and co-founder. “Elements SBM is compelling because it uses Apple technologies through and through, and we are thrilled to launch such a revolutionary solution in this market space. Elements SBM will change the way SME businesses manage their information.”

WebKit, Apple’s open source engine used to build Elements SBM, allows the hybrid web application to run on your desktop, harnessing the speed and resources of the Mac while seamlessly integrating with the web to access dynamic content stored at the Ntractive data center. This breakthrough combination means customers can run their business anytime, anywhere, yet never feel like they are working over the web. “Not only do our customers enjoy a streamlined experience with Elements SBM in its sleek, stylish interface, but their data is stored in a high availability (HA) data center, meaning everything -- servers, data storage, power supply and fiber connections -- has a backup to ensure up-time,” says Justin Bartak, Ntractive CTO and co-founder.

Workflow through Integration
From the beginning, Elements SBM has been designed to integrate seamlessly with other applications. Elements SBM’s first third-party integration is with MYOB’s AccountEdge, the small business accounting and management software for the Mac.

“Working with the Ntractive team was great, by using our new AppleScript enhancements they were able to develop a terrific integration between AccountEdge and Elements”, said Todd Salkovitz, Macintosh Product Manager for MYOB, Ltd.“We think Elements is a beautiful application that will really help Mac users run their business, especially with a link to AccountEdge.”

Successful Beta
Elements SBM has been in beta since March 2008, with companies around the world, in nearly every industry, including construction, consultation, custom installations, entertainment, financial services, manufacturing, real estate, retail, web and print design along with many others are using the hybrid web application to manage their information.

Jared Hughes, COO of North American Land Network, a Mac-based company that connects buyers and sellers of recreational real estate, has been using Elements SBM to run his business for several months. “The role of Elements SBM is extremely important to our company,” said Hughes. “The development of Elements SBM is great for small business Mac-based businesses and the Software as a Service industry."

Dan Brewster, CEO and President of H Station Consulting, a Los Angeles-based Apple consulting business, has participated in the beta for several months, both using the beta CRM application to run his business and evaluating it as a solution to offer to his clients. Brewster commented, “With Elements SBM, anyone from executives to sales staff, can get to the information they need to make key decisions or push a production towards success. In today’s environment, businesses need this edge over their competition.”

Pricing & Availability
Elements SBM 1.0 is available today at a $69.95 per user per month subscription fee. Contact an Ntractive sales representative today by emailing sales[.] or calling 701-738-4711 to participate in a free 30-day test drive of Elements SBM 1.0 and for more product and pricing details.

About MYOB

MYOB ( is an international provider of accounting software, payroll software and business solutions that liberate business owners and accountants from the burden of day-to-day administration, empowering them to achieve business success. MYOB company develops and delivers award-winning software, services and support for more than 700,000 businesses and over 10,000 accounting practices in countries including Australia, China, Hong Kong, New Zealand, Malaysia, Singapore, United States, United Kingdom and Ireland.

About Ntractive

Ntractive ( is a software development company that has developed a new and unique method of application development that was referred to by a senior executive at Apple Inc. as “the future of software development.” Ntractive’s new development environment/platform, the Hybrid Web Application, combines the best features of a desktop application with those of a web application, for unprecedented ease of use, expanded functionality, and power in an Internet-based application. Its first product, Elements SBM 1.0™, is a software-as-a-service offering designed to automate, organize, and improve business processes for SME businesses.

© 2006-2008 Ntractive the Ntractive logo, Elements SBM, and the Elements SBM logo are trademarks of Ntractive, LLC. Other company and product names may be trademarks of their respective owners.

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Ntractive Announces Mac CRM - Elements SBM 1.0

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Publisher Contact: Amy Indridason - 
701-738-4711 amy.indridason[.]
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