AmberAlert.com, a primary and secondary abduction alerting company, announced today a corporate alliance with automotive aftermarket safety company, Tempe, Ariz.-based BrakeSafe Rear End Collision Avoidance System, LLC, AmberAlert.com VP of Corporate Alliances, Matthew Brammer, said.
“We’re honored to have BrakeSafe onboard with us and assist in achieving our mission of helping protect families,” Brammer said. “The BrakeSafe product, a rear end collision avoidance system, is a family safety product, and their goals of protecting drivers falls directly in line with ours.”
According to BrakeSafe officials, the company is donating a portion of every BrakeSafe unit sold to sponsor the Amber Alert Web Portal, a technology used by law enforcement to initiate AMBER alerts in the event of a missing or abducted child. In addition, BrakeSafe will be distributing a limited quantity of the AmberAlert.com Child ID Kit to affiliated auto dealerships nationwide to be given to families who purchase the BrakeSafe product on their new or used automobile.
Rich Battaglini, BrakeSafe National Sales Director, said, “For our company, this is a perfect fit. The AmberAlert.com Child ID Kit protects a child and their family while they are outside a car, and the BrakeSafe Rear End Collision Avoidance System protects them while they are driving.
“We are excited about our alliance, and urge consumers help our efforts in this national program by asking for the BrakeSafe safety system at their local new car dealership. With their help, we can protect families together,” Battaglini said.
Brammer added, “Working with Rich and BrakeSafe is very exciting, because it not only helps support our Law Enforcement Alerting Portal, but also provides a proactive tool for parents to keep their children safe. We couldn’t be more pleased.”
The AmberAlert.com Child ID Kit is an encrypted software program that collects critical information about a child’s world like physical characteristics as well as friends and online activities and securely stores the information on a portable USB Flash Drive. In the event a child goes missing, law enforcement can access the information with the parents’ password and greatly reduce the time necessary to begin an investigation.