Sri Lanka Tourism Promotion Bureau (SLTPB) announced that it has appointed UAE National Heba AL Ghais AL Mansoori, as a Director, to head its Middle East Headquarters.
Ms. AL Mansoori will be in charge of Sri Lanka’s tourism promotional activities in the Arab markets including exhibition participation, marketing visits, presentations and road shows, advertising, brochure distribution, public relations, as well as familiarization visits to the island for influential business and travel journalists.
Announcing the appointment, SLTPB Managing Director, Dileep Mudadeniya said: “Ms Al Mansoori is the most suitable and qualified person for the job with her extensive experience in the media and marketing stream in the region and her track record of working with clients in the travel and hospitality sector.”
“The tourism industry is one of Sri Lanka’s economic pillars and we need a dynamic person in the Middle East with the vision, leadership and capabilities to develop our business from this important region and enhance our position as a tropical paradise,” said Mr. Mudadeniya.
A progressive Emirati, Ms Al Mansoori belongs to the young breed of UAE nationals who are excelling in the media and marketing stream in recent years. She is an expert in the marketing communications field with a post graduate degree in Mass Communications from Alexandria University.
Ms AL Mansoori worked with a mainline Arabic newspaper before joining a leading publishing house to edit a business magazine in the UAE. She then moved on to the Middle East Broadcasting Corporation to acquire some hands on experience in the broadcast field. Heba is also a senior consultant with BIZ COM, a leading PR consultancy in the Middle East.
“I am particularly excited about this new assignment and glad that I am in the position to contribute to the Sri Lankan tourism industry,” said Ms. AL Mansoori. "In my previous assignments, I have travelled quite extensively and come into contact with people from various parts of the world including Sri Lanka and was quite impressed by the destination,” she said.
"Sri Lanka is not a hard sell if you can merely get someone to look at the pictures of the country. It's just four hours flying time from Dubai and that is an USP," said Ms. Al Mansoori. "Clearly, Sri Lanka has what it takes to attract leisure visitors from the Middle East."
Ms. AL Mansoori noted that she will lead a team of consultants to devise strategies targeting a generation of Arab travellers using effective and contemporary marketing measures.
As Director of SLTPB’s Middle East office, she will also function as the preliminary contact point and media spokesperson and her offices will operate as the enquiry processing centre for travel trade companies and tourists in the region.