Project Manager Sula McKeown joins Sponge from digital agency CAD Interactive. She previously held the same title in the company’s London and Abu Dhabi offices; managing and developing the online portfolio for a multiplatform media company. Prior to this McKeown worked at the Information Commissioner’s Office.
Sponge has also appointed Bianca Filardo as Business Development Manager. Working with the commercial team, she will be responsible for taking Sponge's products and services to the wider marketing community. Previously Filardo was at mobile response service company Ad.IQ, where she worked in the new business team.
Harjinder Mahay joins Sponge as Account Manager. Having worked on mobile aggregation for the last two and a half years, she will work closely with Sponge’s media clients, managing campaigns and building relationships. Prior to Sponge Mahay worked at mobile technology solutions provider WIN.
Kerri Nixon, a graduate from Loughborough University, has joined as Account Executive and will be working on Sponge’s Northern & Shell account.
“Sula, Harjinder and Kerri’s appointments will help us to maintain high client service levels at Sponge,” said Dan Parker, CEO of Sponge. “Our business development team will also benefit from Bianca’s extensive mobile experience.”
Sponge (spongegroup.com) is a creatively-led mobile marketing agency that empowers brands, agencies and media groups to deliver mobile and voice services. An award-winning mobile strategist, Sponge supplies ideas and technology to companies including Vodafone, Northern & Shell, Unilever, News International and Coca-Cola. The company is the owner and developer of the most battle-hardened and versatile mobile applications suite; TG³, which enables clients to deploy mobile services quickly and cost-effectively. In-house developers also create bespoke mobile solutions for global use. Sponge was named one of the Top 50 fastest growing new media companies in the UK for the fourth year running at GP Bullhound’s 2008 Media Momentum awards.